Gavin Ambrose - Böcker

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practi...

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Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today''s technologies and graphic design practice. ...

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Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today''s technologies and graphic design practice. ...

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Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction ...

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From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format fo...

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From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format fo...

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The Basics Photo series comprises a collection of four titles underpinning the fundamental elements of photography: Composition, Lighting, Process and Printing. Aimed at both photography and design students as well as anyone with an interest in ph...

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Aimed at both photography and design students, as well as anyone with an interest in photography, this book will provide the reader with a comprehensive reference tool. This book is split into five sections, which will study the basics: natural li...

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Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. Will prove indispensable to anyone wishing to ...

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The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic deta...

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The how and why of using grids in graphic design * Packed with case studies and illuminating examples * Seventh title in a top-selling series The seventh book in the award-winning Basics Design series, "Grids" focuses on the construction and order...

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Creative Thinking explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to new ways of approaching the design process to help them to develop their powers of creative problem solving. T...

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Basics Design 03: Typography examines a fundamental area of graphic design.Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, ...

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Basics Design 05: Colour is a guide to the use of colour in graphic design. Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations ...

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Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods esc...

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The Visual Dictionary of Typography is a guide to the many and varied terms used within typography. Arranged alphabetically from abstraction to x-height and blackletter to widow, each term is explained and contextualized with illustrations. More t...

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The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms used within graphic design and associated disciplines.Over 250 terms are explained and contextualized, with concise definitions accompanied by illustrations and...

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The Visual Dictionary of Fashion Design is a comprehensive guide to the numerous terms associated with, and used within, the field of fashion. Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations a...

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The Layout Book provides readers with a comprehensive overview of layout design. It focuses on the fundamental principles that guide layout and describes the context in which these principles were formulated, providing a historical overview from e...

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Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes o...

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a design...

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The Visual Dictionary of Pre-press & Production is a concise and comprehensive introduction to the world of print and production. Containing textual and visual defintitions for over 250 pre-press and production terms, this book is an invaluable re...

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The Visual Dictionary of Architecture is a comprehensive guide to the numerous terms associated with, and used within, the field of architecture. Over 250 architectural terms are explained and contextualised in this handy text, with concise defini...

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The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh i...

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One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and pre...

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Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research f...

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Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores th...

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Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book a...

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This book will help you design media that engages, entertains, communicates and ''sticks'' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive commu...

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The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals ...

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