Harvard Business School Press - Böcker

How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work se...

Läs mer »

Record breaking economic growth. Rapid global expansion. Dizzying technological innovation. As we head toward the new millennium, it seems as if there are more opportunities than ever for your company to create new value, satisfy customers, and ma...

Läs mer »

Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that--when managed right--will generate revenues and savings. Here's just such a framework for levera...

Läs mer »

Experts predict that by the year 2000, an astounding 50 percent of all retail sales will pass through a franchise chain. Yet, for all its growing importance, the franchise phenomenon remains largely undocumented and poorly understood, with very li...

Läs mer »

Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three ...

Läs mer »

This work can be regarded as a toolkit for creating a profitable strategy based on building a dynamic portfolio of the best business opportunities worth pursuing. It shows readers how to leverage uncertainty and rapidly changing marketing conditio...

Läs mer »

Why is common sense so uncommon when it comes to managing people? How is it that so many seemingly intelligent organizations implement harmful management practices and ideas? In his provocative new book, The Human Equation, bestselling author Jeff...

Läs mer »

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many long-standi...

Läs mer »

Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a bluepr...

Läs mer »

Few would argue that leadership matters. Companies that can attract, develop, and retain the best leaders are likely to flourish. The issue grows hazy when we attempt to define leadership, and hazier still when managers try to match today's dizzyi...

Läs mer »

Unpredictable, discontinuous change is an unavoidable consequence of doing business in the Information Age. Because this intense turbulence demands fast - even instantaneous - response, many large companies are fragmenting themselves into smaller,...

Läs mer »

Richness or reach? In the past, simple business strategy could either focus on "rich" information or could reach out to a larger market. This text shows how to build strategies where richness and reach go hand in hand, and explains how t...

Läs mer »

As entrepreneurs fuel the economy with start-ups, job creation, innovation, and new technologies, the need to understand the evolving field of entrepreneurship continues to grow. Covering every phase of the entrepreneurial venture, from the basic ...

Läs mer »

Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all level...

Läs mer »

discover how the best companies win not by acquiring the right people--but by building the right organization The "war for talent" is one battle every company believes it should be waging. But while competitors are busy chasing after the same "hot...

Läs mer »

From forbes and fortune to the wall street journal and harvard business review, the pundits are calling it the next corporate strategy challenge: How to use patents and other intellectual property not just as legal tools but as weapons of business...

Läs mer »

How many big businesses have pioneered the technologies and business models that now dominate e-commerce, personal computing, biotechnology, and wireless telecommunication? Answer: hardly any. The problem is not that executives fail to recognize t...

Läs mer »

a no-nonsense guide to the benefits and pitfalls of enterprise-wide information systems how many organizations would doubt the promise of an integrated enterprise system (es)? not many, judging by a $15 billion industry. the combination of an es a...

Läs mer »

Knowledge has always resided in organizations-but it wasn't until the Information Age put a premium on ideas that intellectual capital was recognized as a critical resource. Now, forces like technology, globalization, and the rise of free agency a...

Läs mer »

Does this scenario sound familiar? An employee you manage slips up somehow: a missed deadline, a lost account, or a weak presentation. You decide to oversee that person's work more closely. After all, if your direct reports aren't delivering, it's...

Läs mer »

Thanks to the rise of mutual funds and retirement plans, the actual owners of the world's corporate giants are no longer a few wealthy families. Rather, they're the huge majority of working people who have their pensions and life savings invested ...

Läs mer »

With talent shortages looming over the next decade, what can companies do to attract and retain the large number of professional women who are forced off the career highway? by documenting the successful efforts of a group of cutting-edge global c...

Läs mer »

In this book proposes a whole new system for incenting managers to act in the best interests of company owners. Reversing his earlier positionthat companies probably werent paying enough to attract the best executive talentJensen and his coauthors...

Läs mer »

Venture capitalists are the handmaidens of innovation. Operating in the background, they provide the fuel needed to get fledgling companies off the ground--and the advice and guidance that helps growing companies survive their adolescence. in Crea...

Läs mer »

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music....

Läs mer »

A leader is: someone people follow. But why do people follow? Books abound on leaders, but much less is known about followers. In the leaders we need , Maccoby steps into this yawning gap in the literature. This insightful book shows that follower...

Läs mer »

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, ...

Läs mer »

this book gathers together peter drucker's articles from harvard business review and frames them with a thoughtful introduction from the review's editor tom stewart One of this century's most highly regarded students of management, Drucker has sou...

Läs mer »

in the classroom, activity-based costing (abc) looks like a great way to manage a company's limited resources. but executives who have tried to implement abc in their organizations on any significant scale have often abandoned the attempt in the f...

Läs mer »

Innovation is vital to every organization's survival, yet few companies get it right. This practical guide debunks common myths that impede innovative success and offers tips and tools that help managers to identify and assess opportunities, choos...

Läs mer »