Beteendeekonomi

In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive....

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In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive....

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How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly ...

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A smart, incisive toolkit for understanding how the framing of information influences the way we see the world. In todays chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of the...

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This book presents a new theory of market and capitalism, detailing its key moments and general logic. It is based on the distinction between two market types: the simple commodity market and the capitalist one.In contrast to what is usually uncri...

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This book collects and integrates the results of an extensive research program conducted by the authors over the past two decades. It spans the disciplines of transportation science, operations management, and behavioral economics, and consists of...

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Just as we need good food for good health, so too do we need `good finance for social and economic wellness. In this book, Vedat Akgiray presents a timely critique of extreme financialisation, of the economics professions flawed modelling approach...

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Just as we need good food for good health, so too do we need 'good finance' for social and economic wellness. In this book, Vedat Akgiray presents a timely critique of extreme financialisation, of the economics profession's flawed modelling approa...

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NOW WITH NEW PROLOGUE ABOUT DEMYSTIFYING CORONAVIRUS NUMBERS, DONALD TRUMP AND WHY STATISTICS MATTER MORE THAN EVER'The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astr...

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NOW WITH NEW PROLOGUE ABOUT DEMYSTIFYING CORONAVIRUS NUMBERS, DONALD TRUMP AND WHY STATISTICS MATTER MORE THAN EVER 'The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead u...

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*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, politi...

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Brought to you by Penguin.How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together?...

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'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we want, and even make the world a better place' Hannah FryWhy do our friends have more friends than we do...

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Brought to you by Penguin. Why do our friends have more friends than we do? Can simple maths help us with our self-esteem? And how can game theory offer solutions to the climate emergency? When we reason well, it is easier to be happy (and good an...

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Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If you do not handle the situation sensitively, it's all downhill from there. Let Me Speak to the Manager! teaches how to keep customers ...

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Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If you do not handle the situation sensitively, it's all downhill from there. Let Me Speak to the Manager! teaches how to keep customers ...

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From a farm path in 1850 to a tourist destination in the 21st century, Hawthorne Boulevard on the east side of Portland has become a bustling city thoroughfare and a persistently eclectic neighborhood. The street that runs from the Willamette Rive...

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At its height, Cleveland was a center of industry. Nearly 1 million people called the city home, and all of them needed various assortments of goods, wares and sundries. To serve their desires, fabulous stores once graced the city. The names alone...

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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a sma...

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As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their ...

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As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their ...

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What does it take for today's independent retailers to survive and thrive?   Retail is experiencing a massive transition. Thousands of independent retailers have been bobbing in the ocean, clinging to planks of splintered wood and struggling ...

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What is a trust signal? Let's say you're interested in a book you aren't familiar with- this book , for example.  Before you buy it, you wonder, "Can I em style="background-color: rgba(0,

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What is a trust signal? Let's say you're interested in a book you aren't familiar with- this book , for example.  Before you buy it, you wonder, "Can I em style="background-color: rgba(0,

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Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language...

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Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language...

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Can't-Lose Accounts brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value and drive repeat business with existing happy customers. Cross-selling and upselli

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How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch ...

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How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch ...

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Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stor...

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