Affärsapplikationer

Es lÿsst sich nicht leugnen, dass das 21. Jahrhundert datengesteuert ist, wobei viele digitale Branchen auf die sorgfÿltige Erfassung und Analyse groÿer Mengen von Informationen angewiesen sind. Ein Chief Data Officer (CDO) in einem Unternehmen...

Läs mer »

In diesem Buch wird ein revolutionäres Konzept für ein weltweites Immobilienmatchingportal (App - Applikation) mit Berechnung des beachtlichen Umsatzpotentials (Milliarden Euro) erklärt, welches in eine Immobilienmaklersoftware inkl...

Läs mer »

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook p...

Läs mer »

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook p...

Läs mer »

This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.g. grounded theory, discourse analysis and qualitative conte...

Läs mer »

This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.g. grounded theory, discourse analysis and qualitative conte...

Läs mer »

The digitalization of businesses calls for new forms of leadership and collaboration, as traditional human resources strategies are reaching their limits. Personal responsibility, networking and diversity are increasingly recognized as key prerequ...

Läs mer »

The digitalization of businesses calls for new forms of leadership and collaboration, as traditional human resources strategies are reaching their limits. Personal responsibility, networking and diversity are increasingly recognized as key prerequ...

Läs mer »

Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges managers and business leaders to embrace this constant state of cha...

Läs mer »

Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges managers and business leaders to embrace this constant state of cha...

Läs mer »

This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ag...

Läs mer »

This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ag...

Läs mer »

This book provides a detailed and comprehensive overview of all phases of a hackathon and thus helps to reduce complexity, to use opportunities, to avert pitfalls and to avoid problems. In addition, it also explains from a participants perspective...

Läs mer »

This open access book describes methods for research on and research through design. It posits that ethnography is an appropriate method for design research because it constantly orients itself, like design projects, towards social realities. In r...

Läs mer »

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapt...

Läs mer »

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapt...

Läs mer »

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI)...

Läs mer »

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI)...

Läs mer »