Anchor Academic Publishing - Böcker

This in-depth research study discusses whether 3D TV will become a new trend in the consumers' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group resea...

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Despite the fact that there actually exists a large number of pornographic and romantic texts about male homosexuality consumed and produced by American women since the 1970s, the "abnormality" of those female cross-voyeurs is constantly underline...

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Global economic integration has changed business conditions significantly. Corporations operating internationally and establishing foreign subsidiaries are facing the obligation as well as the challenge to profit from cross-border interaction. How...

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This book deals with survival trees and their application to the analysis and prediction of innovation diffusion processes. Three major contributions of the book are noteworthy: Firstly, the author presents a very comprehensive, accurate and acces...

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Currently, the crisis situation is driving the real estate markets around the world. Mainly in focus are so called ,core' real estate investments: the most stable, nicest looking, most rented out and most ideally located investments. With these in...

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A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which i...

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This book seeks to explore two working hypotheses: Firstly, that Napoleon's alleged military superiority in terms of skill and battlefield competence over his peers can be empirically quantified and proven. Secondly, that the results of Napoleonic...

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The term education itself means 'to train', 'to lead out' and to 'bring up'. It is said that education is a life-long process, but the basic education that one undergoes during the formative years definitely contributes to the shaping of one's fut...

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Many things can be said about the 2011 revolution in Egypt. And actually, many things have been said about it, especially by the media. The course of the news reports differed significantly from paper to paper. This study compares four US-newspape...

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Power shifts happened several times throughout history, but they do not occur frequently and are often connected with the use of force. Presently, there is a power shift from the western industrialized states, e.g., from member states of the Europ...

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In the following study, I am going to present a short survey of the hedge fund industry, its regulation and the existent hedge fund strategies. Statistical arbitrage in particular is explained in further detail, and major performance measurement r...

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For half a century, the European Union has delivered peace, prosperity and stability. Fostering economic cooperation has been one of its main incentives. As a result, the conflicts among economically independent countries have reduced. Nowadays, t...

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Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards ...

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The lack of compliance and enforcement of agricultural chemical use legislation in Tanzania has raised concerns due to the significant environmental and public health threats that result from the unregulated discharge of industrial effluents. The ...

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The economic situation of the recent years forces to operate aircraft at highest payloads possible and to load it at its maximum allowable take-off masses. Therefore, take-off performance optimization is nowadays as important as never before. This...

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Social media and social networks seem to be conquering human relationships. Corporations increasingly expect business benefits from such platforms for employee-to-employee networking and internal collaboration. Firstly, however, social software pl...

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The book investigates Meyer's popular Twilight saga from a feminist point of view, focusing on the development of Bella's character and her quest for identity in a rigidly patriarchal world. Bella's life is entirely determined by the two central m...

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In 2004 the United Nations Security Council initiated a "Working Group on General Issues of Sanctions" in order to increase the Council's effectiveness in terms of sanctions implementation. With this reform, the Council reacted to the harsh critic...

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It is widely acknowledged that family factors have a decisive impact on children's opportunities in life. Following its landslide victory in 1997, New Labour initiated Sure Start, a cross-departmental programme intended to combat child poverty and...

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The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with ...

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This book is a critical analysis of potential Arab/Islamic anti-Americanism in Saudi Arabia. The significance of the Gulf War of 1990/1991 and the resulting stationing of US troops inside the Saudi kingdom for the Arab/Islamic anti-Americanism wil...

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This study intends to investigate the status of TANROADS Information Systems and the services offered in Dar-es-salaam and Mwanza. A descriptive design is used as a tool for gathering relevant information to meet the study objectives. Hence, the s...

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This survey investigates and evaluates the legal framework which an engineer faces when stepping into an ARGE partnership with other planning offices. ARGE, in the German construction industry an established form of partnership, becomes more and m...

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Female crime writers were not always given the same recognition as today. Edgar Allan Poe's detective story 'The Murders in the Rue Morgue', written in 1841, is regarded as the beginning of the detective genre. In the following years, the genre wa...

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Humour is a complex concept which tends to build on the ambiguity of language. When converting a humoristic program into a different language, the translator thus faces many challenges. One of these is the translation of cultural aspects of the TL...

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Modern tax administration in Germany is flooded with information due to its complex environment. This study analyses the knowledge management system of the German tax administration, based on a holistic approach. It considers all influencing dimen...

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Why do small caps achieve higher risk-adjusted yields than large caps? Why do stock prices increase or decrease upon an index entry respectively deletion? Why does January records higher yields than the remaining months of the year? These as well ...

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'New York City as Metaphor in Selected American Texts' tries to capture the picture and meaning of an ever-changing city which has casted and still casts a spell over people all around the world. An uncountable number of authors have dedicated the...

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Given the dynamic of today's business environments, more and more established companies attempt to promote entrepreneurship within their organizational boundaries to preserve and reinforce the innovativeness and flexibility from which many young e...

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Harriet Beecher Stowes novel Uncle Toms Cabin, was one of the most controversial books, published in 1851/52 and put the debate on slavery more strongly in the center of public attention. It had great influence on other writers at that time. This ...

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