Kogan Page - Böcker

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition o...

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balance...

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Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all ar...

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When it comes to cyber attacks, everyone's a potential victim. But you don't have to be helpless against these threats. Hacked offers the knowledge and strategies you need to protect yourself and your business. In this book, cybersecurit...

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Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first lan...

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Embedding Sustainability is a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance. For organizations to truly embody sustainability, it must infuse all ...

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.Digital Marketing in Practice balances...

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The world is more digitally connected than ever before and, with this connectivity, comes vulnerability. This book will equip you with all the skills and insights you need to understand cyber security and kickstart a prosperous career. Confident C...

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Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management. Category Management in Purchasing equips those working in procurement with the tools they need to e...

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BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author...

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The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, re...

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Many coaching tools and techniques are now well established, but how do they actually work? The third edition of Neuroscience for Coaches answers this question to help coaches and managers deliver greater value to clients and employees. Based on e...

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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growin...

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IQ tests are routinely encountered in recruitment for various industries, including for jobs in the government, armed forces, and education as well as industry and commerce. Competition is fierce and employers are determined to cut the weak from t...

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Emotional Intelligence Coaching examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and coaches recognize how attitudes - both their own and those of the people they coach - prevent individuals ...

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How can I design training so that it makes a real difference to employees' skills and development? This book gives L&D professionals everything they need to build effective learning experiences. How People Learn provides L&D professio...

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WINNER: Independent Press Award 2022 - Career Are you avoiding an uncomfortable conversation at work? If you're an executive or a team leader, strengthening your organization's ability to have difficult conversations is necessary and wor...

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Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling ...

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Available for students taking the Institute of Risk Management's International Certificate in Enterprise Risk Management. This is specifically for those taking the examination in June 2025. Effective risk management allows opportunities to be...

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How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transfo...

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How can I create engagement strategies that will empower employees to succeed? This book offers a practical resource for developing an effective engagement strategy aligned to business objectives. An engaged workforce is essential to the performan...

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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers...

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Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B...

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Logistics and Supply Chain Management students will gain a fundamental understanding of how to manage logistics strategically with this new textbook. Going outside the traditional logistics and supply chain management domain, Strategic Logistics M...

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The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the...

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FINALIST: American Book Fest Best Book Awards 2024 - Business: Technology Responsible AI is a guide to how business leaders can develop and implement a robust and responsible AI strategy for their organizations. Responsible AI has rapidly transiti...

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Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment.The supply chain crisis of 2021 exposed the neces...

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Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

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Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization. Internal communication is critical for business success, as is innovation. Technological advancement...

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Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-...

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