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In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getti...

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Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning...

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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring an...

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IQ tests are routinely encountered in recruitment for various industries, including for jobs in the government, armed forces, and education as well as industry and commerce. Competition is fierce and employers are determined to cut the weak from t...

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Appreciative Inquiry (AI) is a widely recognised process for engaging people in organizational development and change management. Based on conversational practice, it is a particular way of asking questions, fostering relationships and increasing ...

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Many coaching tools and techniques are now well established, but how do they actually work? The third edition of Neuroscience for Coaches answers this question to help coaches and managers deliver greater value to clients and employees. Based on e...

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Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all areas e...

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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and ...

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Embedding Sustainability is a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance. For organizations to truly embody sustainability, it must infuse all ...

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WINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing o...

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We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the b...

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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and com...

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In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support ...

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Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world. How can those responsible for managing change determine the most appropriat...

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balance...

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Technology failures, data loss, issues with providers of outsourced services, misconduct and mis-selling are just some of the top risks that the financial industry faces. Operational risk management is, simply, a commercial necessity. The manageme...

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Emotional Intelligence Coaching examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and coaches recognize how attitudes - both their own and those of the people they coach - prevent individuals ...

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Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research...

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How many presentations on innovation have there been recently? Thousands? Millions? We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don'...

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Despite the economic expansion driven by technological advances and AI, businesses today are facing mounting challenges. Providing practical frameworks and tools to design organizations that meet ambitious growth, profitability and sustainability ...

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Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is...

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BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author...

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How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transfo...

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Our daily lives are permeated by the activities of logistics and supply chain, from food and clothing to doorstep deliveries. As these processes have the ability to significantly impact the natural environment, it has never been so important to de...

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How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieve...

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Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relationships and drive growth with strategic customers. In a rapidly changing economic environment, the role of a key account manager ...

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Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling ...

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Tests of diagrammatic reasoning feature in the recruitment process for professional services, finance, accountancy, graduate traineeships, architecture, engineering and even the UKCAT. Doing well in these common assessments is largely down to prac...

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Do you need to prepare for an aptitude test for an interview or selection process? Do you want to practise and improve your scores? Ultimate Aptitude Tests, now in its fourth edition and part of the best-selling Ultimate series, is the largest and...

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The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed involving the supply base, procurement and supply chain functions are critical to success. Sustainable Pr...

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