McGraw Hill - Böcker

Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as:¿ - What circumstances prompt people to h...

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Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an empha...

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Business Statistics: Communicating with Numbers¿takes a comprehensive and contemporary approach that aims to bridge the gap between how statistics is taught and applied in the business world. This title not only prepares students in basic statisti...

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Personality makes us who we are and influences every aspect of our lives, from how we interact with others, to how we respond in stressful situations.¿Personality Psychology¿uses a unique organizational framework to explore the six key domains of ...

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The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers.¿ Looking at¿what¿financial manag...

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International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tene...

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Not all health promotion programs are equally successful in achieving their aims and objectives. The use of theory significantly improves the chances of success. Theory in a Nutshell 4e provides practitioners and students of health promotion with ...

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Fundamentals of Thermal-Fluid Sciences, Sixth Edition, is an abbreviated version of standard thermodynamics, fluid mechanics, and heat transfer texts, covering topics that the majority of engineering students will need in their professional lives....

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Personality makes us who we are and influences every aspect of our lives - from how we interact with others, to how we respond in stressful situations. Personality Psychology uses a unique organizational framework to explore the six key domains of...

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This title presents the advanced techniques, most productive workouts, and life-transforming personal philosophies of bodybuilding legend Mike Mentzer. Whatever your level of fitness, you can kick your muscles - and your mind - into high gear with...

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Marine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide. This introductory, one-semester text is designed for non-majors. Authors Castro and Huber have made a special...

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CLINICAL SPORTS MEDICINE 5TH EDITION Volume 1 INJURIES "A striking feature of Clinical Sports Medicine has always been the authors' relentless commitment to 'clinical'. This is a unique book." Dr Emma K Stokes, President, World Confederation for P...

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Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principle...

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The fifth edition of Psychology: The Science of Mind and Behaviour continues to build on its strong biopsychosocial approach and balancing of classical and contemporary theory. The celebrated pedagogical design has been reinforced with additional ...

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The fifth European edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporat...

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Developmental Psychology is a market leading textbook with a highly respected author team. This edition combines classic and up-to-date research across the broad span of this dynamic subject area to give a comprehensive introduction and is designe...

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This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today's workplace. Crucial Co...

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THE NATIONAL BESTSELLER!Anyone can learn to invest wisely with this bestselling investment system! Through every type of market, William J. O'Neil's national bestseller, How to MakeMoney in Stocks, has shown over 2 million investors the secrets to...

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The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world pract...

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"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards "Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I h...

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Get up and running on the latest JavaScript standard using...

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Nutrition for Health, Fitness and Sport uses a question-answer approach, which is convenient when you may have occasional short periods to study, such as riding a bus or during a lunch break. In addition, the questions are arranged in a logical se...

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Connecting Social Psychology to the world around us. Social Psychology introduces students to the science of us: our thoughts, feelings, and behaviors in a changing world. Students learn to think critically about everyday behaviors and gain an app...

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The industry standard guide to room acoustics-fully updated with the latest advances Based on the classic text written by acoustics pioneer F. Alton Everest, this revised resource presents the fundamentals of acoustics along with time-tested solut...

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Rosen's Discrete Mathematics and its Applications presents a precise, relevant, comprehensive approach to mathematical concepts. This world-renowned best-selling text was written to accommodate the needs across a variety of majors and departments,...

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Microeconomics Reimagined: Focused Learning, Maximum Impact¿ Embark on a journey into the world of microeconomics with the 2024 release of Principles of Microeconomics. As economic landscapes evolve, this streamlined approach equips faculty to nav...

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