McGraw Hill / Europe, Middle East Africa - Böcker

Psychology: The Science of Mind and Behaviour fourth edition has been fully updated to reflect new developments in the field. Its celebrated pedagogical design has been reinforced with key research, issues and offers an exciting and engaging intro...

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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in todays world deal with questions around sustainability, climate change and planned product obsolescence? In its 7...

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The second edition of Craig Deegan and Jeffrey Unermans market leading text presents the various theoriesof financial accounting through a balanced and dynamic approach. Students are given all the tools toengage with these theories and are encoura...

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The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world pract...

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The fourth edition of Object- Oriented Systems Analysis and Design has been revised and updated to reflect the most up-to-date approaches to information systems development. Still a best-seller in its field, Bennetts, McRobbs and Farmers text rema...

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valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully upd...

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Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and application...

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Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as:   - What circumstances prompt ...

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The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate financ...

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Health Psychology is essential reading for all students and researchers of health psychology. Organized into four sections, the 6th edition is structured with a clear emphasis on theory and evidence throughout. This textbook maintains its popular ...

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Personality makes us who we are and influences every aspect of our lives from how we interact with others, to how we respond in stressful situations. Personality Psychology uses a unique organizational framework to explore the six key domains of k...

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Developmental Psychology is a market leading textbook with a highly respected author team. This edition combines classic and up-to-date research across the broad span of this dynamic subject area to give a comprehensive introduction and is designe...

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Successful businesses recognize that the development of strong customer relationships through  quality service (and services) as well as implementing service strategies for competitive advantage  are key to their success. In its fourth E...

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Economics is all around us. It influences our daily lives, our society, political decisions, environmental concerns and the future we leave for our children. The twelfth edition of Economics by David Begg and Gianluigi Vernasca is a focused toolki...

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Societies have always depended upon humanitys ability to correctly perceive situations and determine suitable subsequent actions. Since this requires us to accurately deal with information, it is important to understand not only how we (mostly) do...

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In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key p...

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The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible...

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logistics and supply chain management is a comprehensive new text that explains the fundamentals of the subject to help students understand the game rules, goals and objectives when designing, planning and controlling efficient and effective logis...

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It has been twenty years since the last edition of this classic book. Kevin Wainwright (British Columbia University and Simon Fraser University), a long time user of the text, has executed the perfect revision: he has updated examples, application...

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Leadership and the New Science is the bestselling, most acclaimed, and most influential guide to applying the new science (the recent discoveries in science that change our understanding of how the world works) to organisations, and our lives. As ...

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A modern and contemporary approach to Management Accounting, this textbook written specifically for courses in the UK and Europe provides an essential grounding for students studying both traditional and new Management Accounting techniques. Impor...

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This exciting new text provides a complete introduction to Corporate Governance. It deals with the control and direction of companies by boards, owners and company law, and also looks at the mechanisms of governance and thedifferent governance sys...

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the bestselling book that thoroughly explores the remarkable benefits of teams at all levels of the organization. the authors provide dozens of real accounts and case studies that illustrate successes and failures and demonstrate what can be learn...

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modern culture's worship of "how-to" pragmatism has turned us into instruments of efficiency and commerce - but we're doing more and more about things that mean less and less.  we constantly ask "how?" and still struggle to find purpose and a...

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assertiveness at work tackles the realities of modern business life the uncomfortable situations that can arise with flatter structures, tough workloads, demanding hours, and the need to exert influence across traditional boundaries. In these situ...

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Business ethics, including corporate responsibility, has become an important area in the popular as well as the academic literature. This title examines stakeholder theory from the perspective of several fields of study including strategic managem...

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do you want your life to be perfect? we're all laboring under our own and society's expectations to be perfect in every way-to look younger, to make more money, to be happy all the time. but according to tal ben-shahar, the new york times bestsell...

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In this text, Marjorie Kelly proposes that corporations are built on six aristocratic principles which work in the interests of wealth-holders and against those of employees. She shows how to use democratic principles to build a new corporate orde...

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This is a flexible, easy-to-use process for fostering collaborative dialogue, sharing collective knowledge, and discovering new opportunities for action. The originators outline seven core design principles and provide practical tips and tools for...

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claiming your place at the fire: living the second half of your life on purpose presents a new paradigm of successful aging for men and women entering into and moving through the second half of their lives Through an exploration of key concepts li...

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