McGraw-Hill Education - Böcker

"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of "How to Swim with the Sharks Wi...

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EBOOK: Management Control Systems, 2e

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The advanced techniques, most productive workouts, and life-transforming personal philosophies of bodybuilding legend Mike Mentzer whatever your level of fitness, you can kick your muscles--and your mind--into high gear with the radical training p...

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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in todays world deal with questions around sustainability, climate change and planned product obsolescence? In its 7...

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EBOOK: Psychology: The Science of Mind and Behaviour, 4e

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This is a step-by-step guide to doing a literature review in nursing, or related healthcare professions, that takes you through every step of the process from start to finish. From writing your review question to writing up your review, this pract...

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Successful businesses recognize that the development of strong customer relationships through  quality service (and services) as well as implementing service strategies for competitive advantage  are key to their success. In its fourth E...

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Introduction to Geography is written to clearly and concisely convey the nature of the field of geography, its intellectual challenges, and the logical interconnections of its parts. Even if students take no further work in geography, they will ha...

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Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resour...

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The fifth edition of Behrouz Forouzan's Data Communications and Networking presents a comprehensive and accessible approach to data communications and networking that has made this book a favorite with students and professionals alike. More than 8...

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As a CEO Jack Welch's principles, strategies and tenets transformed GE into a dynamic corporation. This alphabetically structures collection places Welch's career in perspective, and traces the evolution of his key ideas and innovations.

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Introducing Qualitative Research in Psychology is a vital resource for students new to qualitative psychology. It explains when each qualitative research method should be used, the procedures and techniques involved, and any limitations associated...

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which business structures are best suited to the unpredictable 21st century? how can a company, division, or department reconfigure itself with minimum disruption and maximum impact? every executive grapples with problems of restructuring--and mos...

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Offers busy network administrators clear and concise information for daily on-the-job tasks - all in a handy, portable format

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International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first eight editions, it is written based on two ten...

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Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentat...

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EBOOK: Developmental Psychology, 2e

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Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management pr...

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Are you confused by the feedback you get from your academic teachers and mentors?This clear and accessible guide to decoding academic feedback will help you interpret what your lecturer or research supervisor is really trying to tell you about you...

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Every year a vast number of research studies and a myriad of other forms of evidence are produced that have potential to inform policy and practice. Synthesis provides a way of bringing together diverse kinds of evidence to bridge the so called ga...

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Business Statistics strengthens the connection between the study of business statistics and the study of business analytics. The authors believe that the 4th edition will not only prepare students in basic statistics but will also get them ready a...

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Film is an art form with a language and an aesthetic all its own. Since 1979, David Bordwell, Kristin Thompson and now, Co-Author, Jeff Smith's Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Ta...

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Fundamentals of Human Resource Management 9th Edition provides a complete, concise introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment. Its adapt...

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Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European editi...

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The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate financ...

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This book presents a fresh view of action research as a methodology uniquely suited to researching the processes of innovation and change. Drawing on twenty-five years experience of leading or facilitating action research projects, Bridget Somekh ...

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Auditing & Assurance Services, Third International Edition, takes a truly international approach to auditingand reflects the most current auditing approaches by the major international audit firms and the mostrecent International Financial Reporti...

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Operations and Supply Chain Management, 16e is a comprehensive breadth of Operations Management and Supply Chain, with a moderate emphasis on quantitative coverage. It covers relevant and current Operations Management issues with a focus on econom...

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Environmental Science: A Global Concern is a comprehensive presentation of environmental science for non-science majors which emphasizes critical thinking, environmental responsibility, and global awareness. This book is intended for use in a one ...

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Thorough. Accurate. Reliable. Engaging. These are just a few words used by adopters and reviewers of John Santrock's Child Development. The topically-organized fifteenth edition continues with Santrock's highly contemporary tone and focus, featuri...

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