World Scientific Publishing Co Inc (USA) - Böcker

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, a...

Läs mer »

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, ...

Läs mer »

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from th...

Läs mer »

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from th...

Läs mer »

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no fi...

Läs mer »

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. ...

Läs mer »

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should b...

Läs mer »

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pr...

Läs mer »

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consu...

Läs mer »

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services....

Läs mer »

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operati...

Läs mer »

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered...

Läs mer »

Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service organizations stands a firm commitment to effective management of human resources, including the recruitment, selection...

Läs mer »

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in...

Läs mer »

The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always satisfied with some of the services they receive. How well a firm handles complaints and resolve...

Läs mer »

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book de...

Läs mer »

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets serie...

Läs mer »

In Trump's Populist America, author Steven Rosefielde argues that the policies Trump fashions are not half measures, but stem from an understanding of his supporters and their desire for an elected government that is attuned to the common man's co...

Läs mer »

In Trump's Populist America, author Steven Rosefielde argues that the policies Trump fashions are not half measures, but stem from an understanding of his supporters and their desire for an elected government that is attuned to the common man's co...

Läs mer »

Written by two of the most distinguished finance scholars in the industry, this introductory textbook on derivatives and risk management is highly accessible in terms of the concepts as well as the mathematics.With its economics perspective, this ...

Läs mer »

'It is written in clear English, without equations, and with plenty of charts to ground oneâ??s understanding in the real world ? The authors make a compelling case that economists need to take their simplifying assumptions more seriously, to embr...

Läs mer »

'It is written in clear English, without equations, and with plenty of charts to ground oneâ??s understanding in the real world ? The authors make a compelling case that economists need to take their simplifying assumptions more seriously, to embr...

Läs mer »

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which de...

Läs mer »

Written by two of the most distinguished finance scholars in the industry, this introductory textbook on derivatives and risk management is highly accessible in terms of the concepts as well as the mathematics.With its economics perspective, this ...

Läs mer »

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particu...

Läs mer »

Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from t...

Läs mer »

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Resear...

Läs mer »

Oscillations of gas and/or liquid columns in a flow channel can lead to various phenomena such as Stirling cycle heat engines, pulse tube refrigerators, as well as thermally induced gas oscillations like Sondhauss tube and Rijke tube. Although tho...

Läs mer »

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, a...

Läs mer »

'Positive Influence recognizes human connection as a universal and enduring need. In an evolving world facing crises of disconnection where loneliness, division, and polarization have become commonplace, Tsun-yan Hsieh and Huijin Kong offer a subs...

Läs mer »