Marknadsrätt

Svensk marknadsföringslagstiftning bildar ett rikt förgrenat nät av regler som syftar till en effektiv och tillbörlig konkurrens mellan företag samt skydd för konsumenterna. I centrum står marknadsföringslagen, konkurrens¿lagen och produktsäkerhet...

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Svensk och europeisk marknadsrätt 1 är en grundläggande bok om konkurrensrätten och marknadsekonomins rättsliga grundvalar. Boken ger en samlad framställning av ämnesområdet med betoning på principern...

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I boken presenteras de juridiska förutsättningar och etablerade regler som gäller för utförande av bygg- och anläggningsentreprenader. Genom kunskap om dessa verktyg och regler kan oklarheter förebyggas, rättigheter tillvaratas och tvistiga situat...

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Marknadsrätten. En introduktion är en grundläggande lärobok med särskild tonvikt på den svenska marknadsrättens kärnområden – konkurrens- och marknadsföringslagstiftningen. Boken tar ocks&a...

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Marknadsföringsrätten är en grundläggande bok i ämnet. Den ger en samlad framställning av området på grundval av marknadsföringslagen och den bakomliggande unionsrätten. Denna andra upplaga ä...

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Den svenska marknadsrätten har utvecklats till ett eget rättsområdebaserat på de två lagstiftningskomplexen konkurrensrätt och marknadsföringslagstiftning. Medan konkurrensrätten huvudsakligen syftar till att upprätthålla en effektiv konkurrens på...

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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations ar...

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Marknadsföringsrätt – den materiella rätten och processen behandlar alltifrån traditionella marknadsföringsrättsliga frågor – såsom vilseledande framställningar, aggressiv marknadsfö...

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I samband med att Marknadsdomstolen upphörde den 31 augusti 2016 beslutade domstolen tillsammans med Institutet för immaterial- och marknadsrätt vid Stockholms universitet (IFIM) att utge en minnesskrift som belyser hur marknadsrätten utvecklats u...

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative adverti...

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative adverti...

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'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how t...

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Recently a new battle has emerged between science and religion. The battle has focused on intelligent design (ID) and the numerous legal, philosophical and educational concerns surrounding it. Resolution of these concerns centers on two questions:...

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Recently a new battle has emerged between science and religion. The battle has focused on intelligent design (ID) and the numerous legal, philosophical and educational concerns surrounding it. Resolution of these concerns centers on two questions:...

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'Out of curiosity comes everything' -Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way ...

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Nine Timeless Nuggets is a knowledge accelerator for young marketers and an absorbing update for experienced ones. It provides a 2020 perspective on timeless marketing ideas. Arranged in three sections-'How to Think of People', 'How...

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**An Independent Book of the Month** 'Funny and readable, [it] will make us all see the world in a very different way' - Dr Chris van Tulleken, author of Ultra-Processed People 'Brilliant ... if you thought your brain was being gent...

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**An Independent Book of the Month** 'Funny and readable, [it] will make us all see the world in a very different way' - Dr Chris van Tulleken, author of Ultra-Processed People 'Brilliant ... if you thought your brain was being gent...

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Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a...

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Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"modern marketing's march to create a world where advertising can be expected...

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This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how...

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The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign o...

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Media Law: A Practical Guide (Revised Edition) provides a clear and concise explanation of media law principles. It focuses on the practical aspects of how to protect oneself from claims and how to evaluate the likelihood of a successful claim. Th...

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In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protect...

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The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehe...

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The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehe...

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This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising from env...

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New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will expla...

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