Reklam & samhälle

The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008. Guided by the...

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From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with...

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'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't...

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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package...

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Låt oss ta dig på en resa tillbaka till tiden för skapandet av dina lyckligaste barndomsminnen - en tid då det mesta i livet var enkelt. Detta är en sprängfylld kavalkad av det tuffaste, ballaste och godaste en tjej eller grabb på 1970- eller 1980...

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In his 1932 classic dystopian novel, Brave New World, Aldous Huxley depicted a future society in thrall to science and regulated by sophisticated methods of social control. Nearly thirty years later in Brave New World Revisited, Huxley checked the...

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Ben Raphilo var en man som kunde vika ihop sig själv och stoppa in sig i en påse. Han var en av hundratals personer som åkte runt i 1800-talets svenska städer och erbjöd några ögonblicks förundran ett magiskt avbrott i det vanliga livet. Underhåll...

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive...

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New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, group...

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Barn och unga befinner sig online en stor del av sin vakna tid. En del av innehållet de konsumerar väljer de inte själva - till exempel marknadsföring. Genom adblockers är det möjligt att undvika den traditionella reklamen, vilket gör att allt fle...

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De fem fristående essäerna i denna bok handlar om de grafiska elementen i staden, om teckenbegreppet och stadens särart, om hur ljusskyltar lyser upp Stockholmsnatten, om staden och trafiken och om samhörighet och gemenskap.¿ Katalog utgiven i ans...

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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement. 'Compelling and vivid' - Robert Cialdini, author of Pre-Suasion We all try to i...

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Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements,...

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger ...

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many m...

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**An Independent Book of the Month** 'Funny and readable, [it] will make us all see the world in a very different way' - Dr Chris van Tulleken, author of Ultra-Processed People 'Brilliant ... if you thought your brain was being gently warmed by th...

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#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. ...

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product ...

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Offline Matters is a handbook for anybody experiencing digital overload in their lives and creative work. "For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work in...

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger...

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Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information. Utmärkande drag Exempel från verkligheten Kritiskt...

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Break free from your chocolate addiction with Jason Vale's irreverent, zany and original new book. Jason, aka The JuiceMaster, reveals the dangers of chocolate's ingredients (sugar, dairy and additives), the marketing industry's ploys to keep us a...

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Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world. Are you an Asda Mum, Wood Burning Stover or Sun Skittler? Do you know a Portland Privateer or Rockabil...

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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on eve...

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Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. When No Logo was first published, i...

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The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, bi...

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The Instant Sunday Times BestsellerLearn how to recognise and resist the daily attempts to control and manipulate your mind.There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big ...

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