Reklam & samhälle

Låt oss ta dig på en resa tillbaka till tiden för skapandet av dina lyckligaste barndomsminnen - en tid då det mesta i livet var enkelt. Detta är en sprängfylld kavalkad av det tuffaste, ballaste och godaste en tjej eller grabb på 1970- eller 1980...

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From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with...

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Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information. Läs mer Utmärkande drag - Exempel från verklighete...

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Allt fler städer tecknar avtal med företag som distribuerar utomhusreklam. Företagen erbjuder möbler för utomhusmiljö i utbyte mot få sälja reklam på föremålen och på annonstavlor. Städer och kommuner slipper kostnader och ansvar för möbler i det ...

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Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. c...

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Sedan början av 1900-talet har lyssnande till musik i allt större utsträckning skett genom användning av ljudreproduktionsmedier, medier som förmår återge inspelade ljud på annan tid och plats än de ursprungliga. När ett ljud kan reproduceras kan ...

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First published in 1971, How to Read Donald Duck shocked readers by revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversi...

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The Inner World of Research is a book about the misery and joy of life as a researcher. It deals with essential but rarely spoken of topics in the everyday life of a researcher, focussing in particular on the role of emotions and social relations ...

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Brought to you by Penguin.*Narrated by Seth Godin*#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing w...

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Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Marg...

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Offline Matters is a handbook for anybody experiencing digital overload in their lives and creative work. "For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best wo...

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many m...

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#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. ...

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Barn och unga befinner sig online en stor del av sin vakna tid. En del av innehållet de konsumerar väljer de inte själva - till exempel marknadsföring. Genom adblockers är det möjligt att undvika den traditionella reklamen, vilket gör att allt fle...

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An authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans. Today's computers are composing music that sounds "more Bach than Bach," turning...

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger...

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...

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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how comm...

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger...

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'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entr...

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Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

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Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the...

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Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the...

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In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education...

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Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. c...

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Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Du...

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Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Du...

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative adverti...

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative adverti...

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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertisi...

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