Reklam & samhälle

Ben Raphilo var en man som kunde vika ihop sig själv och stoppa in sig i en påse. Han var en av hundratals personer som åkte runt i 1800-talets svenska städer och erbjöd några ögonblicks förundran ett magiskt avbrott i det vanliga livet. Underhåll...

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Låt oss ta dig på en resa tillbaka till tiden för skapandet av dina lyckligaste barndomsminnen - en tid då det mesta i livet var enkelt. Detta är en sprängfylld kavalkad av det tuffaste, ballaste och godaste en tjej eller grabb på 1970- eller 1980...

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"Christina Knight has taken it upon herself to shine a light on the greatest advertising thinkers, from the incomparable Mary Wells Lawrence to legends like Cilla Snowball and Shelly Lazarus, to young women in the industry today. She offers i...

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First published in 1971, How to Read Donald Duck shocked readers by revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversi...

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From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with...

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Allt fler städer tecknar avtal med företag som distribuerar utomhusreklam. Företagen erbjuder möbler för utomhusmiljö i utbyte mot få sälja reklam på föremålen och på annonstavlor. Städer och kommuner slipper kostnader och ansvar för möbler i det ...

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Offline Matters is a handbook for anybody experiencing digital overload in their lives and creative work. "For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best wo...

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One of Americäs top advertising professionals explains why `culture¿ is the way to influence mass behaviour.

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger...

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product ...

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Sedan början av 1900-talet har lyssnande till musik i allt större utsträckning skett genom användning av ljudreproduktionsmedier, medier som förmår återge inspelade ljud på annan tid och plats än de ursprungliga. När ett ljud kan reproduceras kan ...

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Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creativ...

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Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information. Utmärkande drag Exempel från verkligheten Kritiskt...

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Today's computers are composing music that sounds "more Bach than Bach," turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative--or are they merely tools...

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger ...

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'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entr...

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Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

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Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the...

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Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the...

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In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education...

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Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. c...

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Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. c...

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Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Du...

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Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Du...

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative adverti...

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative adverti...

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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertisi...

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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertisi...

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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how comm...

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The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's u...

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