Reklam & samhälle

Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information. Läs mer Utmärkande drag - Exempel från verklighete...

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Låt oss ta dig på en resa tillbaka till tiden för skapandet av dina lyckligaste barndomsminnen - en tid då det mesta i livet var enkelt. Detta är en sprängfylld kavalkad av det tuffaste, ballaste och godaste en tjej eller grabb på 1970- eller 1980...

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Tre reklamveteraner, som vunnit tjugotalet Guldägg och flertalet Cannes Lejon tillsammans, visar upp och berättar om den gyllene perioden i svensk reklam. En bok fylld med inspiration, mästerlig copy och en grafisk behandling av en legendarisk art...

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Reklamen är sig inte längre lik. De senaste tjugo åren har utbudet av reklam i svenska medier fördubblats. Traditionella massmedier får konkurrens av nya kommunikationskanaler som nischade webbplatser och sociala medier. Evenemang, sponsring och p...

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Varför klarar SJ aldrig av att komma i tid? Hur tänkte SVT när de tog bort Tjuren Ferdinand ur jultablån? Vad fick Götene kommun att hyra en rosa medeltidsborg av Bert Karlsson för 800000 kronor om året? Och varför blev hela svenska folket rasande...

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Artists, filmmakers, art historians, poets, literary critics, anthropologists, theorists, and others, investigate one of the most vital areas of cultural practice: documentary. Contemporary engagements with documentary are multifaceted and complex...

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A media guru shows us how to use social media intelligently, humanely, and, above all, mindfully. Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal suc...

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New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now...

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A timely exploration of whether sound and listening can be the basis of political change. In a world dominated by the visual, could contemporary resistances be auditory? This timely and important book from Goldsmiths Press highlights sound's invis...

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An argument that the material arrangements of information-how it is represented and interpreted-matter significantly for our experience of information and information systems. Virtual entities that populate our digital experience, like e-books, vi...

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This study of the subtlety, complexity, and variety of modes of hearing maps out a "sonorous archipelago"-a heterogeneous set of shifting sonic territories shaped by the vicissitudes of desire and discourse. Profoundly intimate yet immed...

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New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now...

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product ...

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Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered ...

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger...

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Tools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world. Design Unbound presents a new tool set for having agency in the twenty-first century, in what the authors characterize as a white water wor...

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How social networks, the personalized Internet, and always-on mobile connectivity are transforming-and expanding-social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continuall...

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How social networks, the personalized Internet, and always-on mobile connectivity are transforming-and expanding-social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continuall...

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In 1987, Nike released their new sixty-second commercial for Air shoes-and changed the face of the advertising industry. Set to the song "Revolution" by the Beatles, the commercial was the first and only advert ever to feature an origina...

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Why 1 = presence and 0 = absence and the digital world formula is x = xn: an exploration of meaning in a universe of infinite replication. In the beginning was the Zero, and the Zero was with God, and God was the One. -All and Nothing In 1854, the...

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Barn och unga befinner sig online en stor del av sin vakna tid. En del av innehållet de konsumerar väljer de inte själva - till exempel marknadsföring. Genom adblockers är det möjligt att undvika den traditionella reklamen, vilket gör att allt fle...

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many m...

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Reklamen är mördande farlig, anser Sven Lindqvist. Den lurar oss att köpa saker vi inte vill ha, lockar våra barn att driva utpressning hemma och tvingar oss att byta ut saker som vi trivs med. Oavsett om man håller med honom eller inte, kommer ha...

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Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed autho...

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Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their m...

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Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

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Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the...

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Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the...

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In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education...

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Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. c...

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