Reklam & samhälle

Reklamen är sig inte längre lik. De senaste tjugo åren har utbudet av reklam i svenska medier fördubblats. Traditionella massmedier får konkurrens av nya kommunikationskanaler som nischade webbplatser och sociala medier. Evenemang, sponsring och p...

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Låt oss ta dig på en resa tillbaka till tiden för skapandet av dina lyckligaste barndomsminnen - en tid då det mesta i livet var enkelt. Detta är en sprängfylld kavalkad av det tuffaste, ballaste och godaste en tjej eller grabb på 1970- eller 1980...

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Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information. Läs mer Utmärkande drag - Exempel från verklighete...

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Artists, filmmakers, art historians, poets, literary critics, anthropologists, theorists, and others, investigate one of the most vital areas of cultural practice: documentary. Contemporary engagements with documentary are multifaceted and complex...

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Varför klarar SJ aldrig av att komma i tid? Hur tänkte SVT när de tog bort Tjuren Ferdinand ur jultablån? Vad fick Götene kommun att hyra en rosa medeltidsborg av Bert Karlsson för 800000 kronor om året? Och varför blev hela svenska folket rasande...

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A media guru shows us how to use social media intelligently, humanely, and, above all, mindfully. Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal suc...

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How social networks, the personalized Internet, and always-on mobile connectivity are transforming-and expanding-social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continuall...

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Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered ...

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How social networks, the personalized Internet, and always-on mobile connectivity are transforming-and expanding-social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continuall...

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product ...

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An argument that the material arrangements of information-how it is represented and interpreted-matter significantly for our experience of information and information systems. Virtual entities that populate our digital experience, like e-books, vi...

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In 1987, Nike released their new sixty-second commercial for Air shoes-and changed the face of the advertising industry. Set to the song "Revolution" by the Beatles, the commercial was the first and only advert ever to feature an origina...

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This study of the subtlety, complexity, and variety of modes of hearing maps out a "sonorous archipelago"-a heterogeneous set of shifting sonic territories shaped by the vicissitudes of desire and discourse. Profoundly intimate yet immed...

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A timely exploration of whether sound and listening can be the basis of political change. In a world dominated by the visual, could contemporary resistances be auditory? This timely and important book from Goldsmiths Press highlights sound's invis...

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New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now...

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Why 1 = presence and 0 = absence and the digital world formula is x = xn: an exploration of meaning in a universe of infinite replication. In the beginning was the Zero, and the Zero was with God, and God was the One. -All and Nothing In 1854, the...

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Barn och unga befinner sig online en stor del av sin vakna tid. En del av innehållet de konsumerar väljer de inte själva - till exempel marknadsföring. Genom adblockers är det möjligt att undvika den traditionella reklamen, vilket gör att allt fle...

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many m...

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Reklamen är mördande farlig, anser Sven Lindqvist. Den lurar oss att köpa saker vi inte vill ha, lockar våra barn att driva utpressning hemma och tvingar oss att byta ut saker som vi trivs med. Oavsett om man håller med honom eller inte, kommer ha...

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Reimagining press freedom in a networked era: not just a journalist's right to speak but also a public's right to hear. In Networked Press Freedom, Mike Ananny offers a new way to think about freedom of the press in a time when media systems are i...

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An argument for a shift in understanding new media-from a fascination with devices to an examination of the complex processes of mediation. In Life after New Media, Sarah Kember and Joanna Zylinska make a case for a significant shift in our unders...

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If machine learning transforms the nature of knowledge, does it also transform the practice of critical thought? Machine learning-programming computers to learn from data-has spread across scientific disciplines, media, entertainment, and governme...

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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televi...

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The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering ...

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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations ar...

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Författarna anlägger flera vetenskapliga perspektiv på sitt ämne. Ett sådant utgörs av den statsvetenskapliga forskningen om svenska valrörelser, ett annat gäller företagsekonomisk forskning om företags reklambeslut och om konkurrensen på tidnings...

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Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed autho...

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Beyond Belief: Racist, Sexist, Rude, Crude and Dishonest is Charles Saatchi's selection of ads created before the industry had a conscience. It demonstrates a radical change in attitudes to women, race, tobacco, size, drugs and more. Saatchi guide...

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...

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This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger...

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