Ekonomi & ledarskap

VARFÖR BLIR så många projekt både längre och dyrare än planerat? Måste det bli dygnet-runt-arbete i slutet av projekt, och måste man som projektledare räkna med att uppfattas som en slavdrivare? Går det att lägga upp ett projekt så att det ger nyt...

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For courses in International Economics, International Finance, and International Trade. A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and p...

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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses....

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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the ...

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PRINCIPLES OF LEADERSHIP, 7E, International Edition helps you understand leadership principles and hone your own leadership skills through a thoughtful balance of essential theory and real-world applications. The text provides a strong practical f...

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For undergraduate and graduate-level business courses that cover the skills of negotiation. The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiatewhether in multimillion-dollar business deal...

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Why are poor countries poor and rich countries rich? How are wealth and poverty related to changes in health, life expectancy, education, population growth and politics? This non-technical introduction to development studies explores the dynamics ...

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Principles of Marketing Seventh European EditionPhilip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more va...

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For courses in International Finance. A balanced approach to theory and policy applications International Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitiv...

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Examines IT applications in all sectors, including airlines, travel intermediaries, accommodation, food service, destinations, attraction, events and entertainment. Organised around the stages of the visitor journey, the book reviews how tourists ...

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This edition of Management has been restructured to reflect the needs of students and lecturers on management courses in Europe, the Middle East and Africa. The focus on Europe, Middle East and Africa has been increased to reflect the global natur...

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Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business resear...

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Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved i...

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How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? and just how has the rise of social media impacted upon tourism market research? and how effective are crowd-sourced destination strategies?...

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For courses in microeconomics. Exploring Microeconomics: Formal Theory and Practical ProblemsSignificantly revised and updated with new real-world examples, exercises, and applications, this Fourth Edition of Microeconomics: Theory and Application...

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'One of the best business books I ve read in years.' BILL GATESTHE #1 NEW YORK TIMES BESTSELLERA SUNDAY TIMES BOOK OF THE YEAR 2019_____________________________The CEO of Disney, one of Time s most influential people of 2019, shares the ideas and ...

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THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDIn The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success...

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Zoos are important and popular tourist attractions. Spread around the world, they are typically located in major cities, with visitation levels comparable to other major attractions. Nature-based attractions constructed in artificial settings, the...

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Why are some countries rich and others poor? In 1500, the income differences were small, but they have grown dramatically since Columbus reached America. Since then, the interplay between geography, globalization, technological change, and economi...

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Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial statement data in various valuation tasks.Centred around the IFRS Standards, this text demonstrates how to get the most inform...

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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet a...

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A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.   Presents a structured ...

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Corporate Finance, Global Edition

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In a world of increasing complexity, instant information availability and constant flux, systems approaches provide the opportunity of a tangible anchor of purpose and iterate learning. The five approaches outlined in the book offer a range of int...

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Richard De Veaux, Paul Velleman, and David Bock wrote Stats: Data and Models with the goal that students and instructors have as much fun reading it as they did writing it. Maintaining a conversational, humorous, and informal writing style, this n...

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A classic text for accuracy and statistical precision.Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple canned applications. This text is also at a mathematically high...

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No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. ...

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Vill du bygga upp en förmögenhet genom aktiesparande? Att bygga en egen aktieportfölj från grunden med enskilda aktier kräver både engagemang och kunskap. Medan fondsparande innebär att avgifter riskerar att äta upp miljontals kronor från din fram...

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Were you looking for the book with access to MyLab Operations Management? This product is the book alone and does NOT come with access to the MyLab. Buy Operations Management, 8th edition with MyLab Operations Management access card (ISBN 97812922...

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