FoU-administration

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billion...

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"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customer...

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Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes ...

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Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes ...

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'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy ...

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In Sketching User Experiences: The Workbook , you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods wi...

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Sketching Working Experience: The Workbook provides information about the step-by-step process of the different sketching techniques. It offers methods called design thinking, as a way to think as a user, and sketching, a way to think as a designe...

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Praise for the  Second Edition:   "In opposition to most literature on how to conduct good social science research which is either empirically oriented or gives priority to theoretical and philosophical considerations, which tends to mak...

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Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? A Harvard Business School professor examines leaders who put values alongside profits to showcase the challenges and ups...

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Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strateg...

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This book traces how abstract managerial ideas about maximizing production flexibility and employee freedom were translated into concrete, day-to-day practices at the Motorola plant in East Kilbride, UK. Using eyewitness accounts, the book describ...

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Praise for theA Second Edition: A "e;In opposition to most literature on how to conduct good social science research which is either empirically oriented or gives priority to theoretical and philosophical considerations, which tends to make em...

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This title builds on the success of Doing Critical Management Research which has proven to be a seminal text in the 20 years since publication. In 2020, Alvesson and Deetz have broadened their focus and updated the original book to offer relevance...

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to ...

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Digitalization is on everyone's lips as new technology changes business landscapes and conventional companies are outperformed by younger digital and agile contestants. In this volatile environment it seems more relevant than ever before to unders...

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This book offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process.  In contrast to existing methods, which mainly focus on standard ingredients in the resear...

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Ready to start an online business and earn money from your own home? Grab your copy and start earning Passive Income today!   If you’re tired of the daily drive to work, not being able to control your own time, or simply want to augment...

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As a cultivated form of invention, product design is a deeply human phenomenon that enables us to shape, modify and alter the world around us - for better or worse. The recent emergence of the sustainability imperative in product design compels us...

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In Management Research the authors provide a stimulating and critical overview of the key theoretical debates on research paradigms and methodologies, demystifying the process and providing invaluable insights into the politics and practice of res...

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This title builds on the success of Doing Critical Management Research which has proven to be a seminal text in the 20 years since publication. In 2020, Alvesson and Deetz have broadened their focus and updated the original book to offer relevance...

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This comprehensive guide serves to illuminate the rise and development of FinTech in Sweden, with the Internet as the key underlying driver. The multiple case studies examine topics such as: the adoption of online banking in Sweden; the identifica...

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Chris Dreyer didn't begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high ...

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Learn the nuts and bolts of scrum-its framework, roles, team structures, ceremonies, and artifacts-from the scrum master's perspective. The Art of Scrum details the scum master's responsibilities and core functions in planning and facilitating the...

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The well-ordered, fully aligned view of organization and management practice, with its unfailingly positive results, bears little relationship to the world that managers and others experience every day. This straight-line, 'do this and you'll get ...

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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, provid...

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How can you be sure you are buying the company you think you are? Are you sure it is as good as the seller says? How can you be certain unexpected costs and obligations will not suddenly appear once you are the owner and responsible for them? How ...

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The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and...

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Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to k...

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" When Agile Gets Physical distills the right principles, derives methods to apply them, and in doing so represents a major milestone in defining the best practice of hardware product development." -Andrew Flint, Product Development Director, IMPI...

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