Marknadsundersökning

HOW TO SUCCEED AS A MARKETING LEADER IN TODAYS GLOBAL, DIGITAL WORLD. what makes an effective and successful marketing leader? the authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business lead...

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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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AN INSTANT NEW YORK TIMES BESTSELLER 'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company. More peopl...

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THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE. IN HOOKED, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN. Hooked changed my life. It's essential reading for anyone who wants to bett...

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You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competi...

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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters...

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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate Americayet only a tiny fraction of product manage...

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How...

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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresist...

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahea...

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The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. In the new ed...

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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Good ideas are killing great companies. A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second. Every late-stage failure, every pivot, is a testament to this. When you're wrong about the marke...

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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.   The book strikes ...

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From Nobel Prizewinning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic eventsand why financial panics can spread like epidemic viruses Stories people tellabout financial ...

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"Explores how industry has manipulated our most deep-seated survival instincts."-David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times-bestselling author of Fat Chance reveals the corp...

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Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have di...

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Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why in the late 1980s and early ’90...

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Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B ...

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Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning fe...

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The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by ...

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Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

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Customers Know You Suck is the how-to manual for customer-centric product-market fit. Its highly actionable models, maps, and processes empower everyone to improve the Customer Experience (CX). Learn how to investigate, diagnose, and act on what's...

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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. R...

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"The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad a...

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Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the indiv...

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. Youll learn how to flip your brand from offering products to offering meaning, from value protection to value creatio...

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This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketi...

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Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass. Take a deep dive into the future with this book as your trusty companion. "How to Research Trends"...

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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on ...

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