Marknadsundersökning

The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. In the new ed...

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THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLD What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relatio...

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based mark...

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The international bestseller 'A manual for thinking clearly in an uncertain world. Read it.' Daniel Kahneman, author of Thinking, Fast and Slow _________________________ What if we could improve our ability to predict the future? Everything we do ...

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How...

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Now a Wall Street Journal bestseller. What if the games we played as children were the greatest gift to helping us achieve more today? Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pr...

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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package...

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The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to...

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RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining be...

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'A classic' - Simon Kuper, Financial Times 'Brilliant' - James O'Brien, author of How to be Right The five laws that confirm our worst fears: stupid people can and do rule the world. Since time immemorial, a powerful dark force has hindered the gr...

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THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatab...

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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art¿and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and ...

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Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to ...

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Building on the success of the first edition , the new edition of of Consumer Behaviour has been¿ fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and¿ researching experience they have ...

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Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out th...

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Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to...

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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. R...

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*THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK CLUB PICK* 'A clear, compelling guide to some of the most pressing debates in technology today.' Bill Gates 'A colourful and insightful insiders' view of how technology is both e...

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AN INSTANT NEW YORK TIMES BESTSELLER 'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company. More people than ever wan...

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Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corpor...

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Most businesses don't take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That's why so many researchers see their insights ignored and struggle to gain buy-in. Design Research Mastery changes ...

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A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography a...

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In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strateg...

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