PR

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most...

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A refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile w...

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Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sell...

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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package...

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Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning...

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based mark...

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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting ed...

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Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the aut...

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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: * changes to the workplace in light of the Covid-19 pande...

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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate...

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Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Poli...

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When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective ...

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A first-of-its-kind look at the outrage gripping organizations worldwide-and how leaders can respond to it. Outrage is everywhere-on the left and on the right-and many companies have found themselves in the crosshairs. GoFundMe was pressured to cu...

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Stora PR-boken är ett heltäckande verk om PR och mediekontakter. Den är en praktisk och pedagogisk handbok som riktar sig till kommunikatörer, PR-människor, studenter. marknadsförare och företagsledare. Den är allt du behöver om PR och ett måste f...

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Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a...

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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: * changes to the workplace in light of the Covid-19 pande...

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Ongoing Crisis Communication: Planning, Managing, and Responding¿ provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, ...

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The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religi...

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths an...

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Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts...

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Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts...

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Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of su...

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"Sveriges bästa PR" med undertiteln "Framgångsrik marknads-PR i praktiken" tar dig med bakom kulisserna till landets bästa PR-makare. Boken innehåller 24 autentiska framgångsrika marknads-PR-kampanjer av olika slag, de allra bästa i sitt slag. På ...

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Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand ...

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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more m...

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