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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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An inspirational guide to self-empowerment, based on the advice of Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli, amongst others. 30,000 copies sold in hardback.

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THE HUGE INTERNATIONAL BESTSELLER A former FBI hostage negotiator offers a field-tested approach to negotiating - effective in any situation. 'Riveting' Adam Grant 'Stupendous' The Week 'Brilliant' Guardian ____________________________ After a sti...

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Wall Street Journal, USA Today, and Publishers Weekly Bestseller The secret to leading growth is your mindset Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the la...

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A powerful meditation on the nature and dangers of ego, from the author of the #1 New York Times bestseller Stillness is the Key, and Obstacle is the Way - over 1 million copies sold 'Re-read it each year. It's that important' Derek Sivers, author...

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'Important, timely, instructive and entertaining' - Daniel Kahneman, bestselling author of Thinking, Fast and Slow 'Entertaining . . . compelling . . . there are lessons here for managers of all stripes' - The Economist World expert Bent Flyvbjerg...

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Den utvidgade andra upplagan av den internationella bästsäljaren! En banbrytande bok som utmanar traditionellt strategitänkande. Den har blivit ett globalt fenomen, en internationell bästsäljare som översatts till 43 språk och sålts i 3,5 miljoner...

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"a provocative new book" -- The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Marco Iansiti and Karim R. Lakhani show how reinventing the firm...

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NEW YORK TIMES BESTSELLER The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite gam...

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WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a mo...

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INSTANT NEW YORK TIMES BESTSELLER 'For anyone interested in becoming a better manager' - Bill Gates -------- Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber. In 1999, legendary vent...

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A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR 'A straight-talking guide to corporate strategy and how to frame and pursue it' Financial Times The most important part of a leader's job is to set in motion the actions today that will build a better fu...

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When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as...

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Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's...

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have...

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'Fascinating . . . If you're a generalist who has ever felt overshadowed by your specialist colleagues, this book is for you' - Bill Gates The instant Sunday Times Top Ten and New York Times bestseller Shortlisted for the Financial Times/McKinsey ...

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and...

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The secrets to successfully planning and delivering ambitious, complex projects on any scale.

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In Think Bigger, Sheena Iyengar-an acclaimed author and expert in the science of choice-answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?" Iyengar provides es...

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___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obsta...

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Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Start...

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Economics has the power to make the world a better, happier and safer place: this book shows you how Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and ...

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When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let a...

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In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world. This charming story about a penguin colony in Antarctica illustrates key truths abou...

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A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status q...

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Beyond Budgeting is the idea of making organizations perform better by changing their management model, including abolishing the traditional budgeting process. The model's tested and proven leadership and management process recommendations makes o...

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An insightful and inspiring book on using "both/and" thinking to make more creative, flexible, and impactful decisions in a world of competing demands. Life is full of paradoxes. How can we each express our individuality while also being...

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A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions. Even the best decision doesn't yield the best outcome every tim...

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WINNER of the Chartered Management Institute's (CMI's) Mangement Book of the Year Awards 2017, and a #1 New York Times Bestseller! `Extraordinary' JJ Abrams `Fascinating' Arianna Huffington `Inspire creativity and change' Richard Branson `One of m...

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I alla företag är lönsamhet ett av de viktigaste målen, eftersom detta skapar stabilitet och resurser för tillväxt. Att skapa lönsamhet blir därför ett av företagsledningens främsta ansvarsområden. I detta arbete krävs att effektiva och tydliga me...

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