Företagsinnovation

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters...

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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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Instant #1 New York Times Bestseller Listed as a Times Self-Help Book of the Year Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life Intelligence is usually seen as the...

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"Björkmans text ger en rik, analyserande, aktuell och mångsidig bild av AI-teknikens funktion och etablering både nationellt och internationellt, och via sina företags- och myndighetsexempel visar han tydligt hur AI i praktiken fungerar idag ...

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A tectonic shift is coming. Are you ready? Companies that have control of their data foundations and data behaviors will be the future data masters. In the coming years, new tools and technologies will drive the foundation to use and leverage data...

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From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestsell...

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'This colourful page-turner puts artificial intelligence into a human perspective . . . Metz explains this transformative technology and makes the quest thrilling.' Walter Isaacson, author of Steve Jobs ____________________________________________...

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Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that ex...

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  Rune Andersson har arbetat i toppen av det svenska näringslivet under flera decennier. I boken delar han öppet med sig av sina erfarenheter som affärsman. Författaren Micke Sjöblom har intervjuat Rune om hans sätt att bygga företag kring fr...

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WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a mo...

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Innovation ... alla talar om det, men vad är det egentligen? Hur kommer innovationer till, och är det faktiskt så viktigt som folk säger? Alf Rehn presenterar en översikt av innovation, från små förbättringar till stora systemutvecklingar, från le...

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The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usual...

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#1 New York Times Bestseller "Significant...The book is both instructive and surprisingly moving." -The New York Times Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that h...

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Alla företag påverkas av digitaliseringen. Kunder ändrar beteenden, behov försvinner och nya tillkommer. Konsumenternas möjligheter att välja och fatta självständiga beslut ökar. Många unga företag har förstått att utnyttja den teknologiska utveck...

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Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Start...

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In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world. This charming story about a penguin colony in Antarctica illustrates key truths abou...

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Den här boken är unik på så sätt att den vänder sig till dig och alla andra medarbetare, trots att den handlar om processorientering och verksamheters utveckling. Men egentligen är det logiskt, även om långt ifrån alla driver verksamhetsutveckling...

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______________________________ NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership ...

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A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status q...

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The last ten years have seen a huge shift in the way that football is played. But whilst every new generation of players improves upon the last, this change has happened away from the pitch, in rooms full of statistical analysts who pour over ever...

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One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.'Cal Newport i...

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Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company--perhaps changing the way you deve...

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Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An inn...

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How do you remember more and forget less? How can you earn more and become more creative just by moving house? And how do you pack a car boot most efficiently? This is your shortcut to the art of the shortcut. Mathematics is full of better ways of...

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'In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution' Jack Ma, Executive Chairman, Alibaba Group Holding, People...

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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In design-driven innovation: how to compete by radically innovating what things means , Roberto V...

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THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!WHAT READERS ARE SAYING ABOUT START WITH WHY:'It's amazing how a book can change the course of your life, and this book did that' Reader Review'Imagine the Ted Talk expanded ...

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A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the doma...

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CEO EXCELLENCE, by McKinsey senior partners Carolyn Dewar, Scott Keller and Vikram Malhotra is a unique and timely business book which will draw on 25 years of research and interviews with top leaders of some of the world's most respected companie...

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World-renowned future forecaster, game designer, and NEW YORK TIMES bestselling author Jane McGonigal gives us the tools to imagine the future without fear. How can we be confident about making plans? How might we feel secure despite the future be...

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