F. Lemke – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2010
664 kr
Skickas inom 10-15 vardagar
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Häftad, Engelska, 2010
555 kr
Skickas inom 10-15 vardagar
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.