Grown Up Digital: How the Net Generation is Changing Your World

AvDon Tapscott

Inbunden, Engelska, 2009

406 kr

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Beskrivning

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

How the brain of the Net Generation processes information
Seven ways to attract and engage young talent in the workforce
Seven guidelines for educators to tap the Net Gen potential
Parenting 2.0: There's no place like the new home
Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

Produktinformation

Utgivningsdatum:2009-12-16
Mått:157 x 236 x 27 mm
Vikt:689 g
Format:Inbunden
Språk:Engelska
Antal sidor:384
Förlag:McGraw-Hill Education
ISBN:9780071508636

Utforska kategorier

Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.

Innehållsförteckning

Part One: Meet the Net GenCh. 1 The Net Generation Comes of AgeCh. 2 A Generation Bathed in BitsCh. 3 The Eight Net Gen Norms: Characteristics of a GenerationCh. 4 The Net Generation BrainPart Two: Transforming InstitutionsCh. 5 The Net Generation as Learners: Rethinking EducationCh. 6 The Net Generation in the Workforce: Rethinking Talent and ManagementCh. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer RevolutionCh. 8 The Net Generation and the Family: No Place Like the New HomePart Three: Transforming SocietyCh. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen EngagementCh. 10 Making the World a Better Place--at Ground LevelCh. 11 In Defense of the FutureAppendixNotes BibliographyIndex