Strategy Rules

Professors David B. Yoffie and Michael A. Cusumano are the authors of the bestselling Competing on Internet Time. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School and is the longest-serving member of the Intel board of directors. He is the author, coauthor, or editor of nine books and has written extensively for the New York Times, the Wall Street Journal, and the Harvard Business Review. Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT School of Engineering. He is the author, coauthor, or editor of eleven books, including the classic bestseller Microsoft Secrets and Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World.

"Warts and all, here is the inside story on how three unlikely leaders changed the world forever and created a trillion dollars of market cap. Two brilliant business professors with unique access provide lessons for any business and its leaders." -- Scott Cook, Founder & Chairman, Intuit "No one but these co-authors could have distilled the histories of these great CEOs and their world-changing firms into a handful of lucid and logical guidelines for all strategic thinking. Everyone in business --whether in big companies or small -- should read, mark, and digest this book." -- Reed Hundt, CEO, Coalition for Green Capital; former chairman, FCC "Brilliantly and accurately explains how these legendary high-tech CEOs shaped the world we live in. A must read for today's aspiring leaders". -- John Sculley, former Apple CEO "This is not just about strategy for technology companies but about how bold, passionate and deeply knowledgeable leaders work. It is required reading for those who aspire to push the boundaries of business. " -- John Browne, former CEO BP and former board member of Intel