Visar resultat för..."Marketing goes digital"
Sökningen "Marketing goes digital ekerlids" gav inga träffar.8 produkter
8 produkter
2 126 kr
Skickas inom 10-15 vardagar
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions.The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
636 kr
Skickas inom 10-15 vardagar
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions.The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
489 kr
Skickas inom 10-15 vardagar
In diesem Buch erläutern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken erreichen und daraus den größtmöglichen Profit ziehen können. Denn: Mobile Geräte wie Smartphones, Tablets, Phablets oder Smartwatches sind zu ständigen Begleitern geworden und besetzen jeden denkbaren Nutzungskontext. Insbesondere Social Networks werden intensiv auf mobilen Devices genutzt – eine große Chance für Unternehmen, ihre Zielgruppen in persönlichen Momenten abzuholen. Dieses Buch liefert wertvolles Wissen und praktische Tipps für alle, die ihre mobilen Social-Media-Aktivitäten optimal und punktgenau gestalten wollen: von rechtlichen Basics über Messenger Marketing und Live Streaming bis hin zu nützlichen Tools, mobiler Suchmaschinenoptimierung sowie Monitoring- und Controlling-Ansätzen.
790 kr
Skickas inom 10-15 vardagar
Wie verändert sich das Customer-Relationship-Management durch die digitale Transformation? Dieses Buch verrät es Ihnen!Das Kundenmanagement hat seit der Digitalisierung vollkommen neue Formen angenommen. Dieses CRM-Buch von Martin Stadelmann, Mario Pufahl und David Laux widmet sich daher den neuen Ansätzen, die Vertrieb, Marketing und Service mittlerweile dominieren:Omnichannel- oder Mobile-CRM-KonzepteBig Data- und Social-Media-InstrumenteCustomer-Experience- oder Customer-Loyalty-AnsätzeKünstliche Intelligenz etc.In diesem zukunftsweisenden, praxisorientierten und konzeptionell fundierten Customer-Relationship-Management-Buch erfahren Sie mehr über folgende Themen:zukünftige Entwicklung im Kundenmanagement mittels eines digitalen CRMs (dCRM)Auswirkungen der Digitalisierung auf die Produkt- und Serviceoptimierung bzw. auf Vertriebssteuerungund KundenbindungVerbesserung der Vertriebsperformance durch eine radikale KundenorientierungDie Antworten auf diese und weitere Fragen geben fachkundige Experten aus Wissenschaft und Praxis. CRM goes digital – In diesem Buch erhalten Sie konkrete Handlungsempfehlungen.CRM-Systeme sind wichtige Instrumente kundenorientierter Unternehmen. Dennoch unterscheiden sich die Anforderungen und Lösungsmöglichkeiten bei jeder Firma. Die hier vorgestellten Handlungsempfehlungen dienen lediglich als Orientierung für Entscheider. Um ein möglichst großes Spektrum zu erfassen, enthält das Buch exemplarisch ausgewählte Branchenbeispiele, die Ihnen nicht nur die Grundlagen vermitteln, sondern ebenfalls den Umgang mit Technologien wie Customer Journey Management oder Cloud-CRM erläutern. Nutzen Sie begleitend zur Lektüre die SN More Media App, um auf das Zusatzmaterial und die Erklärvideos zuzugreifen.
CRM Goes Digital
Design and Use of Digital Customer Interface in Marketing, Sales and Service
Inbunden, Engelska, 2025
1 098 kr
Skickas inom 10-15 vardagar
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
CRM Goes Digital
Design and Use of Digital Customer Interface in Marketing, Sales and Service
Häftad, Engelska, 2026
771 kr
Skickas inom 10-15 vardagar
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Modern Marketing Strategies for New Businesses
Fresh and Creative Marketing Strategies Tailored for Start-ups
Häftad, Engelska, 2026
154 kr
Skickas inom 5-8 vardagar
Modern Marketing Strategies for New Businesses
Fresh and Creative Marketing Strategies Tailored for Start-ups
Inbunden, Engelska, 2026
286 kr
Skickas inom 5-8 vardagar
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