Positioning: The Battle for Your Mind

av Al Ries  (häftad, 2001)

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Positioning: The Battle for Your Mind + The Design of Everyday Things
De som köpt den här boken har ofta också köpt The Design of Everyday Things (inbunden) av Donald A Norman
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Positioning: The Battle for Your Mind (häftad)

Fler böcker inom

  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 224
  • Utg.datum: 2001-01-01
  • Upplaga: New e.
  • Förlag: McGraw-Hill Professional
  • Originalspråk: English
  • Medarbetare: Trout, Jack
  • Dimensioner: 200 x 130 x 10 mm
  • Vikt: 255 g
  • Antal komponenter: 1
  • ISBN: 9780071373586

Fler böcker av Al Ries

The 22 Immutable Laws of Marketing (häftad)
The Fall of Advertising and the Rise of PR (häftad)
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (häftad)
The 22 Immutable Laws of Branding (häftad)

The 22 Immutable Laws of Marketing

Al Ries, Jack Trout
Häftad
153:-

The Fall of Advertising and the Rise of PR

Laura Ries, Al Ries
Häftad
119:-

The 22 Immutable Laws of Marketing: Exposed and Expl...

Al Ries
Häftad
148:-

The 22 Immutable Laws of Branding

Al Ries, Laura Ries
Häftad
151:-

Bloggat om Positioning: The Battle for Your Mind

Övrig information

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.



Jack Trout es Presidente de Trout & Partners prestigiosa firma de marketing, con sede en Connecticut USA. Dirige y supervisa una red global de expertos y aplica sus conceptos y desarrolla su metodologa alrededor de todo el mundo. Todos sus libros han sido autnticos bestsellers en multitud de pases.

Innehållsförteckning

Chapter 1. What Positioning Is All About.

Chapter 2. The Assault on the Mind.

Chapter 3. Getting Into the Mind.

Chapter 4. Those Little Ladders in Your Head.

Chapter 5. You Can't Get There From Here.

Chapter 6. Positioning of a Leader.

Chapter 7. Positioning of a Follower.

Chapter 8. Repositioning the Competition.

Chapter 9. The Power of the Name.

Chapter 10. The No-Name Trap.

Chapter 11. The Free-Ride Trap.

Chapter 12. The Line-Extension Trap.

Chapter 13. When Line Extension Can Work.

Chapter 14. Positioning a Company: Xerox.

Chapter 15. Positioning a Country: Belgium.

Chapter 16. Positioning an Island: Jamaica.

Chapter 17. Positioning a Product: Milk Duds.

Chapter 18. Positioning a Service: Mailgram.

Chapter 19. Positioning a Long Island Bank.

Chapter 20. Positioning a New Jersey Bank.

Chapter 21. Positioning a Ski Resort: Stowe.

Chapter 22. Positioning the Catholic Church.

Chapter 23. Positioning Yourself and Your Career.

Chapter 24. Positioning Your Business.

Chapter 25. Playing the Positioning Game.

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