The Brand Gap: Revised Edition

av Marty Neumeier  (häftad, 2005)

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The Brand Gap: Revised Edition + Positioning: The Battle for Your Mind
De som köpt den här boken har ofta också köpt Positioning: The Battle for Your Mind (häftad) av Al Ries
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The Brand Gap: Revised Edition (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 208
  • Utg.datum: 2005-09-01
  • Upplaga: 2
  • Förlag: NEW RIDERS PUBLISHING
  • Illustrationer: Illustrations
  • Dimensioner: 135 x 205 x 15 mm
  • Vikt: 240 g
  • Antal komponenter: 1
  • ISBN: 9780321348104

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Recensioner i media

The surprise book of the year!
JOHN MOORE, EDITOR AT FAST COMPANY

The first book on brand that seems fresh and relevant.
RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN

A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brandwithout the heavy-duty reading.
DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS

Finally, a book that cuts to the heart of what brand is all aboutconnecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL
 
A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do! TOM KELLEY, GENERAL MANAGER, IDEO, AND CO-AUTHOR OFTHE ART OF INNOVATION

In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.
KURT KUEHN, SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS

This is not just another book on brand. This is the ONLY book youll need to read in business, engineering, and design school.
CLEMENT MOK, design entrepreneur

Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: Do customers perceive a difference thats desirable?
STEVE HARRINGTON, DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD

The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. Its now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.
BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY

Bloggat om The Brand Gap: Revised Edition

Övrig information

Marty Neumeier is president of Neutron, a San Francisco firm that specializes in helping companies integrate their brands. He is also the author of A DICTIONARY OF BRAND, a simplified glossary that allows brand-builders to more easily collaborate across disciplines.

Innehållsförteckning

Differentiate

Collaborate

Innovate

Validate

Cultivate

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