ZAG

The #1 Strategy of High-Performance Brands

av Marty Neumeier  (häftad, 2006)

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ZAG (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 192
  • Utg.datum: 2006-09-01
  • Upplaga: 1
  • Förlag: New Riders
  • Illustrationer: illustrations
  • Dimensioner: 204 x 135 x 12 mm
  • Vikt: 260 g
  • Antal komponenter: 1
  • ISBN: 9780321426772

Fler böcker av Marty Neumeier

The 46 Rules of Genius (häftad)
The Designful Company: How to Build a Culture of Nonstop Innovation (häftad)
The Brand Gap: Revised Edition (häftad)
Metaskills: Five Talents For The Robotic Age (häftad)

The 46 Rules of Genius

Marty Neumeier
Häftad
140:-

The Designful Company: How to Build a Culture of Non...

Marty Neumeier
Häftad
163:-

The Brand Gap: Revised Edition

Marty Neumeier
Häftad
163:-

Metaskills: Five Talents For The Robotic Age

Marty Neumeier
Inbunden
155:-

Recensioner i media

Each of [Neumeiers] books is excellent, but ZAG is revolutionary.
JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME

You already know that this book has the best title of any marketing book in a generation. What you dont know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.
SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG

Heres a practical field guide on how to create and grow a world-class brand, so no more excusesread it now and start zagging.
KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY

The revolution needs passion, imagination, and a dangerous handbook. Here
it is, born in the trenches yet written with enough verve and imagination to get you out of themfast.
BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY

A big idea surrounded by 17 practical steps and presented in a delightful style.  The presentation alone is worth the price of the book.
DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY

Awesome bookeven better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.
ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS

There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.
PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT

"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.
GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD

Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.
AL RIES, AUTHOR OF THE ORIGIN OF BRANDS

"It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.
BUSINESSWEEK

Bloggat om ZAG

Övrig information

Marty Neuemeier is president of Neutron, a San Francisco firm that specialises in designing internal programs for companies that want to improve their brand integration. He is also a regular speaker and workshop leader and the author The Brand Gap (0321348109)

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