Disruption

Overturning Conventions and Shaking Up the Marketplace

av Jean-Marie Dru  (inbunden, 1996)

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Disruption (inbunden)

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  • Inbunden (hardback)
  • Språk: Engelska
  • Antal sidor: 256
  • Utg.datum: 1996-12-01
  • Upplaga: 1
  • Förlag: John Wiley & Sons Inc
  • Illustratör/Fotograf: facsimiles
  • Illustrationer: facsimiles
  • Dimensioner: 236 x 160 x 26 mm
  • Vikt: 460 g
  • Antal komponenter: 1
  • SAB: Qbm
  • ISBN: 9780471165651

Fler böcker av Jean-Marie Dru

Jet Lag: An Adman's View of the World (inbunden)

Jet Lag: An Adman's View of the World

Jean-Marie Dru
Inbunden
184:-

Recensioner i media

"The impact this work has had on the industry is visible everywhere" (The Drum, October 17th 2008)

Bloggat om Disruption

Övrig information

JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director at Saatchi & Saatchi in Paris and CEO of Young & Rubicam in Paris.

Innehållsförteckning

THE ROAD TO DISRUPTION. Retrospective. Discontinuity. THE DISRUPTION DISCIPLINE. Disruption. Convention. Vision. DISRUPTION IN PRACTICE. Disruption Methodology. Disruption Sources. DISRUPTION AND THE ROAD AHEAD. Disruption in the Information Age. Disruption and the Role of the Agency. Disruption Web Site. Acknowledgements. Bibliography. Advertising Campaigns. Index.

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