Disruption

Overturning Conventions and Shaking Up the Marketplace

av Jean-Marie Dru  (inbunden, 1996)

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Disruption (inbunden)
Fler böcker inom
  • Inbunden (hardback)
  • Språk: Engelska
  • Antal sidor: 256
  • Utg.datum: 1996-12-01
  • Upplaga: 1
  • Förlag: John Wiley & Sons Inc
  • Medarbetare: Dru
  • Illustratör/Fotograf: facsimiles
  • Illustrationer: facsimiles
  • Dimensioner: 236 x 160 x 26 mm
  • Vikt: 460 g
  • Antal komponenter: 1
  • Komponenter: 11:B&W 6 x 9 in or 229 x 152 mm Gray Cloth w/Jacket on Creme w/Gloss Lam
  • SAB: Qbm
  • ISBN: 9780471165651

Fler böcker av Jean-Marie Dru

  • The Ways to New

    Jean-Marie Dru

    Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator...

  • Ways to New

    Jean-Marie Dru

    Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator...

Recensioner i media

"The impact this work has had on the industry is visible everywhere" (The Drum, October 17th 2008)

Bloggat om Disruption

Övrig information

JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director at Saatchi & Saatchi in Paris and CEO of Young & Rubicam in Paris.

Innehållsförteckning

THE ROAD TO DISRUPTION. Retrospective. Discontinuity. THE DISRUPTION DISCIPLINE. Disruption. Convention. Vision. DISRUPTION IN PRACTICE. Disruption Methodology. Disruption Sources. DISRUPTION AND THE ROAD AHEAD. Disruption in the Information Age. Disruption and the Role of the Agency. Disruption Web Site. Acknowledgements. Bibliography. Advertising Campaigns. Index.