Export & Import - Winning in the Global Marketplace, is a practical handbook for how to do international business. It suits both the person who is new to the game as well as representatives of business organizations who want to improve their skills for a more advanced professional approach.
The book takes the reader step by step through most challenges such as culture, women in international business, researching market information, finding and activating a foreign representative, setting up distribution channels, export pricing, shipping, how to get paid, dealing with different currencies, adapting products/services, sales material and organizations to new markets, legalities, staff training and much more. The text contains hundreds of real-life examples from the author's over 40 years of experience conducting international business in about 100 countries. It also presents case studies from other business people and organizations.
Most chapters are divided into two sections. The first delivers basic information and the second, more detailed coverage of the chapter topic. Each chapter has a summary, checklists and exercises that allow the reader to apply what has been learned as they answer the questions. Also included are links to relevant web sites. At the end of the book is an extensive list of links that readers can consult for more information.
The content and learning concepts have been tested and proven. Hundreds of international companies and more than 5000 students and executives have participated in Export Pro Inc.'s educational and professional development programs and used other books written by Leif Holmvall. (www.exportpro.com).
Export & Import - Winning in the Global Marketplace will:
Provide information about international markets in easily understandable language.
Deliver practical methods for how to do business, transport goods, securing payment, etc.
Outline step-by-step approaches for every element of business activities, to achieve results.
Supply clear descriptions and facts along with hundreds of real-life examples.
Show the benefits of international business and outline how to become more profitable.
Describe how to get an organization ready for international business.
Show how to find and activate the foreign business partner.
Teach the differences between doing business in a variety of markets and compare with domestic markets.
In each chapter, cover pros and cons, a summary, a checklist, a list of other resources, references and exercises so the reader can practice the concepts.
Reference a range of commercial activities including consumer goods, industrial goods and services and highlights how to avoid making mistakes.
Provide links for other resources for information on countries and cultures.
For sample pages of the book and a list of the contents, visit www.exportpro.com .
A teacher's handbook with PowerPoint presentations, course layouts, examinations and other instructional materials will be launched within 12 months of the release of this book. For updates and more information, visit www.exportpro.com ,
About the author.
Leif Holmvall, owner of Export Pro Inc. (www.exportpro.com has been doing business for 40 years in about 100 countries. He has lived and worked in both Europe and in North America. He has assisted hundreds of companies to enter and become successful on foreign markets. He is the author of numerous books and articles on international business. Over 5000 business people and students have attended his seminars and workshops in Europe and North America.
