Beyond Good Company

Next Generation Corporate Citizenship

AvB. Googins,P. Mirvis

Inbunden, Engelska, 2008

392 kr

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Häftad

305 kr

Beskrivning

The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Produktinformation

Utgivningsdatum:2008-01-28
Mått:152 x 229 x 25 mm
Vikt:544 g
Format:Inbunden
Språk:Engelska
Antal sidor:280
Förlag:Palgrave USA
ISBN:9781403984838

Utforska kategorier

Affärsetik inom Ekonomi och Ledarskap
Organisationsteori inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.

Recensioner i media

'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive

Innehållsförteckning

Introduction Next Generation Corporate Citizenship PART I: A MOVEMENT AFOOT Business and Society: A View from the Top From Good to 'Best of the Good' New Rules for Business Success Stages of Corporate Citizenship PART II: REPURPOSING THE ENTERPRISE Defining What Matters Taking an Integrated, Strategic Approach Leading Next Generation Companies Engaging Employees as Citizens PART III: PUTTING CITIZENSHIP TO WORK Integrating Citizenship into the Business Taking Citizenship to Market Co-Creating Value for Business and Society Courageous Leadership: Can Business Step Up?