Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
304
Utgivningsdatum
2015-04-16
Upplaga
2
Förlag
McGraw-Hill Education
Medarbetare
Kerpen, Carrie / Rosenbluth, Mallorie / Riedinger, Meg
Illustrationer
illustrations
Dimensioner
234 x 158 x 12 mm
Vikt
371 g
Antal komponenter
1
ISBN
9780071836326

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

How to Delight Your Customers, Create an Irresistable Brand, and Be Amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, Google+, and More

av Dave Kerpen
Häftad,  Engelska, 2015-04-16

Slutsåld

The new york times and usa todaybestsellerupdated with todays hottest sites!

 a friends recommendation is more powerful than any advertisement. in the world of facebook, twitter, vine, instagram, and beyond, that recommendation can travel farther and faster than ever before.packed with brand-new case studies from todays emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.
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Övrig information

Dave Kerpen (New York City) is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.

Innehållsförteckning

Foreword by Carrie Kerpen xi
Acknowledgments xiii
Introduction 1

CHAPTER 1 Listen First, and Never Stop Listening 13
CHAPTER 2 Way Beyond Women 25 to 54: DefineYour Target Audience Better Than Ever 25
CHAPTER 3 Thinkand ActLike Your Consumer 39
CHAPTER 4 Invite Your Customers to Be Your First Fans 53
CHAPTER 5 Engage: Create True Dialogue with, andBetween, Your Customers 67
CHAPTER 6 Respond Quickly to All Bad Comments 79
CHAPTER 7 Respond to the Good Comments Too 91
CHAPTER 8 Be Authentic 103
CHAPTER 9 Be Honest and Transparent 115
CHAPTER 10 Should You Ask a Lot of Questions? 125
CHAPTER 11 Provide Value (Yes, for Free!) 137
CHAPTER 12 Share Stories (Theyre Your Social Currency!) 147
CHAPTER 13 Inspire Your Customers to Share Stories 159
CHAPTER 14 Integrate Social Media into the EntireCustomer Experience 171
CHAPTER 15 Use Social Network Ads for Greater Impact 181
CHAPTER 16 Admit When You Screw Up, and ThenLeverage Your Mistakes 197
CHAPTER 17 Consistently Deliver Excitement,Surprise, and Delight 207
CHAPTER 18 Dont Sell! Just Make It Easy and Compellingfor Customers to Buy 217
Conclusion: Just Be Likeable 227
Appendix: A Refresher Guide to the SocialNetworks That Matter Most 231
Notes 265
Index 267

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