The Economics of Managerial Decisions

AvRoger Blair,Mark Rush

Inbunden, Engelska, 2018

3 578 kr

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Beskrivning

For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly -- helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab™, to ensure they not only understand, but can also apply, the economics of making a managerial decision.

Also available with MyLab Economics

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Economics search for:

0134640985 / 9780134640983 Economics of Managerial Decisions Plus MyLab Economics with Pearson eText, The -- Access Card Package, 1/e

Package consists of:

0133548236 / 9780133548235 Economics of Managerial Decisions, The
0134184696 / 9780134184692 MyLab Economics with Pearson eText -- Standalone Access Card -- for The Economics of Managerial Decisions

Produktinformation

Utgivningsdatum:2018-01-15
Mått:203 x 254 x 30 mm
Vikt:1 429 g
Format:Inbunden
Språk:Engelska
Antal sidor:816
Upplaga:1
Förlag:Pearson Education
ISBN:9780133548235

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap

Mer om författaren

About our authors Roger Blair is the Walter J. Matherly Professor and chair of economics at the University of Florida. He has been a visiting professor at the University of Hawaii and the University of California-Berkeley as well as Visiting Scholar in Residence, Center for the Study of American Business, Washington University. Professor Blair's research centers on antitrust economics and policy. He has published 10 books and 200 journal articles. He has also served as an antitrust consultant to numerous corporations including Intel, Anheuser-Busch, TracFone, Blue Cross-Blue Shield, Waste Management, Astellas Pharma, and many others.Mark Rush is a professor of economics at the University of Florida. Prior to teaching at Florida, he was an assistant professor of Economics at the University of Pittsburgh. He has spent eight months at the Kansas City Federal Reserve Bank as a visiting scholar. Professor Rush has taught MBA classes for many years and has won teaching awards for his classes. He has published in numerous professional journals, including the Journal of Political Economy, the Journal of Monetary Economics, the Journal of Money, Credit, and Banking, the Journal of International Money and Finance, and the Journal of Labor Economics.

Innehållsförteckning

PART I: ECONOMIC FOUNDATIONS Managerial Economics and Decision MakingDemand and SupplyMeasuring and Using DemandPART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS Production and CostsPerfect CompetitionMonopoly and Monopolistic CompetitionCartels and OligopolyGame Theory and OligopolyA Manager’s Guide to Antitrust PolicyPART III: MANAGERIAL DECISIONS Advanced Pricing DecisionsDecisions About Vertical Integration and DistributionDecisions About Production, Products, and LocationMarketing Decisions: Advertising and PromotionBusiness Decisions Under UncertaintyManagerial Decisions About InformationUsing Present Value to Make Multi-Period Managerial DecisionsThe following content is posted on www.pearsonhighered.com: WEB APPENDIX: The Business PlanWEB CHAPTER: Franchising Decisions