Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
208
Utgivningsdatum
2017-05-16
Upplaga
ed
Förlag
McGraw-Hill Education
Illustrationer
Illustrations, unspecified
Dimensioner
231 x 152 x 25 mm
Vikt
409 g
Antal komponenter
1
ISBN
9781260011920
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (inbunden)

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Inbunden Engelska, 2017-05-16
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Proven strategies for staying top of mind with your audiencefrom Inc.coms #1 content marketing company

what do all successful businesses have in common? theyre the first name that comes to mind when people think about their particular market. how do companies achieve this? by developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.

in Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audiences mindsand keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brandwhether youre a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR whos recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the why behind the message; and create processes to make that message part of a brands DNA.

maintaining a prominent spot in your audiences minds will increase the likelihood that the moment they need to make a choice, youll be the first one they call.
 
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Övrig information

John Hall is the cofounder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. He has grown his company's revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016, he won the EY Entrepreneur of the Year Award.

Innehållsförteckning

foreword

acknowledgments

introduction

1: how your consumers are changing

2: what consumers are looking for in brands they trust

3: building relationships by helping others

4: being transparent and likable

5: remaining consistent and boosting familiarity

6: broadcasting your message through content

7: my journey

8: the golden rule of communication

9: beyond the marketing department

10: populating all stages of the consumer journey through strategic distribution

resource library

notes

index