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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To Youav John Hall249
Proven strategies for staying top of mind with your audiencefrom Inc.coms #1 content marketing company
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what do all successful businesses have in common? theyre the first name that comes to mind when people think about their particular market. how do companies achieve this? by developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.
in Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audiences mindsand keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brandwhether youre a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR whos recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the why behind the message; and create processes to make that message part of a brands DNA.
maintaining a prominent spot in your audiences minds will increase the likelihood that the moment they need to make a choice, youll be the first one they call.
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Fler böcker av John Hall
In the glittering world of New York City's richest and most famous prep school, best friends Paige and Anthony become equally entranced by the enigmatic, ever-so-cute new guy Max, but in order to snag him, they must first use their charms and wit ...
John Hall is the cofounder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. He has grown his company's revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016, he won the EY Entrepreneur of the Year Award.
1: how your consumers are changing
2: what consumers are looking for in brands they trust
3: building relationships by helping others
4: being transparent and likable
5: remaining consistent and boosting familiarity
6: broadcasting your message through content
7: my journey
8: the golden rule of communication
9: beyond the marketing department
10: populating all stages of the consumer journey through strategic distribution