Supportive Selling combines a clear structure for sales calls and specific, easy-to-learn techniques sellers can use moment-to-moment throughout calls.Dale Olsen, PhD, and Ben Allen-Kingsland draw on a vast body of experience and research on influencing in a range of fields, from Sales to Counseling to Healthcare, to help sellers:*Present solutions with maximum impact*Draw out buyers' most pressing needs*Motivate them to act, and*Convert them into champions for the saleIn any industry… in any field… Supportive Selling can help sellers reach their goals."e;Other sales methods give you a road map and a vehicle. Supportive Selling will make you an excellent driver."e; From the Foreword by David Zehren, Zehren-Friedman Associates
