Bottle That Conquered Paris : True Stories of How American Culture Rewired Europe After World War II

In the ruins of postwar Europe, something unexpected arrived alongside food aid and rebuilding funds: soda bottles, movie reels, denim jackets, pop records, neon signs, and a new idea of what "e;modern life"e; should look like…The Bottle That Conquered Paris follows the strange, dramatic, and often bitter battles that unfolded as American culture flooded into France, Germany, Italy, and beyond after 1945—reshaping daily life in ways no army ever could…