Rhetoric, Culture, and Social Critique – serie

A critical exploration of how Gothic tropes infiltrate wellness discourse, revealing the rhetorical forces behind our cultural obsession with food, health, and bodily control.

Disgustatory! A Gothic Rhetoric of Consumption unearths the darkness behind modern obsessions with food, health, and bodily optimization. In this provocative and richly interdisciplinary work, Jeremy Tirrell and Kate Maddalena argue that contemporary discourses around food, medicine, and the body are steeped in Gothic rhetoric—where the promise of purity and control is shadowed by monstrosity, abjection, and the uncanny.

From Soylent and nootropics to probiotics and lab-grown meat, Tirrell and Maddalena show how wellness discourse is haunted by Gothic tropes: body horror, hybridity, and existential dread. Wellness culture, they argue, is not merely pseudoscience or fraud but a complex, persuasive rhetoric that blurs science and myth, purity and decay, medicine and mysticism.

Disgustatory! offers a fresh framework: a "Gothic rhetoric of consumption" that explains why we are drawn to weird diets, digital detoxes, and miracle cures. Through case studies of strange substances and stranger practices—Reddit fasting rituals, magic dirt supplements, fecal transplants— Tirrell and Maddalena reveal how fear, fascination, and the fantasy of bodily control animate our health choices. Each chapter explores a rhetorical element—quantification, hybridity, abjection, optimization, and regulation—to show how food becomes a site of cultural anxiety and existential longing. This book will appeal to rhetoricians, scholars of science and technology studies, cultural theorists, and anyone interested in the strange intersections of health, horror, and persuasion.

Before humans ever left Earth's atmosphere, a handful of primates paved the way—earning fame and fascination but leaving behind a complicated and often highly debated legacy. As the Cold War intensified, the US space program turned to monkeys—Able, Baker, Ham, and Enos—to test and explore the limits of human survival in space. These animals became media sensations, museum exhibits, and symbols of American ingenuity, even as their suffering was often overlooked.

With insight and empathy, Lynch unpacks the stories we tell about these primates and how they are remembered through culture and time, both modern and historically. Lynch argues that the public memory of these animals often justifies their use in the name of scientific progress. Sometimes they are portrayed as tools, other times as human stand-ins, and frequently as objects of sympathy—but rarely as subjects of critique.

Lynch shows how feelings—compassion, cuteness, patriotism, and the technological sublime—shape the stories we tell about these animals and the ethical frameworks we build around them. Each chapter focuses on a different genre of memory-making, from newspaper and photojournalism to museum exhibits, children's literature, and fictional films.

By reframing these animal pioneers, Lynch uncovers the ethical and emotional narratives that shape how we remember science. Space Monkeys! is a vital reflection on memory, identity, and the more-than-human costs of progress.

A critical exploration of how Gothic tropes infiltrate wellness discourse, revealing the rhetorical forces behind our cultural obsession with food, health, and bodily control.

Disgustatory! A Gothic Rhetoric of Consumption unearths the darkness behind modern obsessions with food, health, and bodily optimization. In this provocative and richly interdisciplinary work, Jeremy Tirrell and Kate Maddalena argue that contemporary discourses around food, medicine, and the body are steeped in Gothic rhetoric—where the promise of purity and control is shadowed by monstrosity, abjection, and the uncanny.

From Soylent and nootropics to probiotics and lab-grown meat, Tirrell and Maddalena show how wellness discourse is haunted by Gothic tropes: body horror, hybridity, and existential dread. Wellness culture, they argue, is not merely pseudoscience or fraud but a complex, persuasive rhetoric that blurs science and myth, purity and decay, medicine and mysticism.

Disgustatory! offers a fresh framework: a "Gothic rhetoric of consumption" that explains why we are drawn to weird diets, digital detoxes, and miracle cures. Through case studies of strange substances and stranger practices—Reddit fasting rituals, magic dirt supplements, fecal transplants— Tirrell and Maddalena reveal how fear, fascination, and the fantasy of bodily control animate our health choices. Each chapter explores a rhetorical element—quantification, hybridity, abjection, optimization, and regulation—to show how food becomes a site of cultural anxiety and existential longing. This book will appeal to rhetoricians, scholars of science and technology studies, cultural theorists, and anyone interested in the strange intersections of health, horror, and persuasion.

An investigation into the culture and mythology of baseball, a study of its limits and failures, and an invitation to remake the game in a more democratic way.

Baseball has long been considered America's "national pastime," touted variously as a healthy diversion, a symbol of national unity, and a model of democratic inclusion. But, according to Michael Butterworth, such favorable rhetoric belies baseball's complicity in the rhetorical construction of a world defined by good and evil.

Baseball and Rhetorics of Purity is an investigation into the culture and mythology of baseball, a study of its limits and failures, and an invitation to remake the game in a more democratic way. It pays special attention to baseball's role in the reconstruction of American identity after September 11, 2001. This study is framed by a discussion that links the development of baseball to the discourses of innocence and purity in 19th-century America. From there, it examines ritual performances at baseball games; a traveling museum exhibit sponsored by the National Baseball Hall of Fame and Museum; the recent debate about the use of performance-enhancing drugs; the return of Major League Baseball to Washington, D.C., in 2005; and the advent of the World Baseball Classic in 2006.

Butterworth argues that by promoting myths of citizenship and purity, post-9/11 discourse concerning baseball ironically threatens the health of the democratic system and that baseball cannot be viewed as an innocent diversion or escape. Instead, Butterworth highlights how the game on the field reflects a more complex and diverse worldview, and makes a plea for the game's recovery, both as a national pastime and as a site for celebrating the best of who we are and who we can be.

How southern universities continue to wrestle with the words and symbols that embody and perpetuate Old South traditions

The US South is a rhetorical landscape that pulsates with division, a place where words and symbols rooted in a deeply problematic past litter the ground and contaminate the soil. Stephen M. Monroe's provocative study focuses on predominantly white southern universities where Old South rhetoric still reverberates, where rebel flags cast a shadow over attempts at racial harmony, school cheers to reinforce racial barriers, and student yearbooks to create and protect an oppressive culture of exclusion. Across the region, in college towns like Oxford, Mississippi; Athens, Georgia; and Tuscaloosa, Alabama—communities remain locked in a difficult, recursive, and inherently rhetorical struggle that wrestles with this troubling legacy.

Words, images, and symbols are not merely passive artifacts of southern history, Monroe argues, but formative agents that influence human behavior and shape historical events. Drawing on research from many disciplines, including rhetoric, southern studies, history, sociology, and African American studies, Monroe develops the concept of confederate rhetoric: the collection of Old South words and symbols that have been and remain central to the identity conflicts of the South. He charts examples of such rhetoric at work in southern universities from Reconstruction to the present day.

Tracing the long life and legacy of Old South words and symbols at southern universities, this book provides close and nuanced analysis of the rhetorical conflicts that have resulted at places like the University of Mississippi and the University of Missouri. Some conflicts erupted during the civil rights movement, when the first African American students sought admission to all-white southern universities and colleges, and others are brewing now, as African Americans (and their progressive white peers) begin to cement genuine agency and voice in these communities. Tensions have been, and remain, high.

Ultimately, Monroe offers hope and optimism, contending that if words and symbols can be used to damage and divide, then words and symbols can also be used to heal and unify. Racist rhetoric can be replaced by antiracist rhetoric. The old South can become new. While resisting naïve or facile arguments, Heritage and Hate ultimately finds the promise of progress within the tremendous power of language.