Harvard Business Review – serie

Most companies waste billions of dollars on technology. Don't be one of them. If you need the best practices and ideas for unleashing technology's strategic potential--but don't have time to find them--this book is for you. Here are eight inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Clarify corporate strategy with your IT department - Fund only IT projects that support your strategy - Transform IT investments into profits - Build one technology platform for your entire organization - Adopt new technologies only when their best practices are established - Use analytics to make smart decisions at all levels of your company - Integrate social media into your business

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

Is your company's top talent jumping ship as good replacements become harder to get? If you need the best practices and ideas for winning the race for talent--but don't have time to find them--this book is for you. Here are 11 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Look for good people in all the right places - Interview more effectively - Make--and keep--compelling promises to candidates and employees - Mitigate the risks of hiring stars from other companies - Coach and mentor to shore up commitment - Stretch promising employees' responsibilities - Rotate high performers into a variety of teams - Reverse the female brain drain

Protect the earth and your bottom line. If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay your efforts into lower costs and higher revenues - Capture more value from clean-tech investments - Launch sustainability programs with impact - Synchronize green initiatives by overhauling your supply chain - Engage constructively with environmental activist groups - Mitigate the risks of climate change

How can management cure health care's ills? If you need the best practices and ideas for transforming health care--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. The HBR articles in this collection propose several remedies: - Organizing doctors into teams - Focusing incentives on patients' recovery - Saving lives and dollars by designing clearer work processes - Sharing knowledge through industry networks - Knocking down barriers to innovation in funding, policy, and technology - Treating common ailments with simpler interventions - Bridging the divide between clinicians and administrators - Ramping up R&D productivity by returning power to scientists

Find and fix your weakest links. If you need the best practices and ideas for making your supply chain strong and agile--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Use your supply chain as a competitive weapon - Gain customers' trust by revealing where your products come from - Collaborate with other companies--even rivals--to achieve scale - Make smart decisions about where to manufacture - Pick the most profitable supply chain for your products - Align partners' interests with your own - Revamp your supply chain to meet green goals

Revise your game plan--and profit from the change. If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Reinvent your business profitably - Set your model up for success with a winning competitive strategy - Test and change your assumptions about customers - Spot trends that could transform your business - Exploit disruptive technologies - Give traditional offerings a shot in the arm - Produce game changers for your industry or market - Build a new business in an established organization