PRCA Practice Guides – serie
Visar alla böcker i serien PRCA Practice Guides. Handla med fri frakt och snabb leverans.
5 produkter
Crisis Communications Management
Inbunden, 2018
221 kr
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Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in …
Digital PR
Inbunden, 2018
250 kr
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Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, …
Grow, Build, Sell, Live
A Practical Guide to Running and Building an Agency and Enjoying It
Av Richard Houghton, Crispin Manners
Inbunden, 2019
236 kr
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Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. The …
Communicating Social and Environmental Issues Effectively
Av Betsy Reed
Inbunden, 2020
266 kr
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As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and …
PRCA Practice Guides Book Set (2018-2019)
Av Danny Whatmough, Adrian Wheeler m. fl.
2020
1295 kr
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Master the power of communication.Navigate your way through the challenges of the modern PR world with the help of experienced practitioners who have been there and done it!Published in association with Europe’s largest and most influential PR and communications membership body these practical and …
