Understanding the Moving Image – serie

In a world, in which camcorders and CCTV are witness to our every move and Big Brother and The Blair Witch Project are phenomenally popular and widely imitated, the divide between reality and liction has become increasingly blurred.

This is the third book in the 'Understanding the Moving Image' series. Like other books in the series, it aims to provide a strong critical and theoretical base for the study of the media. It has been co-authored by experienced Media and Film Studies tutors, offering fresh and innovative ways of talking about the key concept of representation. How is the world mediated to deliver messages and create beliefs about groups such as the mentally ill, institutions like the family and schools, minority and marginalised people and issues of nation seen through football and films? It also looks outside our ethnocentric mediated world to see how we are represented to others. The choice of texts reflects both an attempt to push the boundaries of the study of representation with new research, but also to make it accessible and stimulating for students coming into this area for the first time. Case studies reflect contemporary concerns in the media, often from different perspectives.

Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences.