- Häftad (Paperback)
- Antal sidor
- FT PRENTICE HALL
- Ahlstrand, Bruce / Lampel, Joseph B.
- 235 x 157 x 23 mm
- Antal komponenter
- 690 g
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Strategy Safari: Your Complete Guide Through the Wilds of Strategic Management 2nd Edition
The complete guide through the wilds of strategic management309
"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys."
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The Observer, Strategy Safari gives you the big ten in the strategy jungle
In this revised edition of the original, ground-breaking Strategy Safari, Henry Mintzberg, described by Tom Peters as perhaps the worlds premier management thinker and his equally maverick co-authors continue to blaze a trail through the jungle of strategy. This provocative, jargon-free and readable guide clearly sets out and critiques each of the ten major schools of strategic management to help you grasp what you really need to know. Whether you are an ambitious manager or a bewildered student, Strategy Safari is your indispensable guide to strategy.
Take the strategy safari your business will thank you for it.
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"Mintzberg is one of the best guides for an analysis of strategy and this book is the perfect starting point for someone interested in understanding more about it." - Director Magazine, January 2009 (readership 173,000)
"Henry Mintzberg is perhaps the world's premier management thinker" a Carlsberg-style endorsement of the author from Tom Peters, management guru" Henry Mintzberg is one of today's best-known and most controversial management thinkers. Currently Cleghorn Professor of Management Studies at McGill University in Montreal, he is always interesting and usually controversial and holds the management and strategy communities in thrall. He claims to spend his public life dealing with organizations, and his private life escaping from them. Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold'em to the Greek tragedies. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author is currently a professor of management at Trent University in Ontario, Canada. Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the first edition of "Strategy Safari". Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good
Acknowledgements / ix
Embarkation / xi
1 And over here, ladies and gentlemen: the strategic management beast
A field review
Five Ps for strategy
Strategies for better and for worse
Strategic management as an academic discipline
2 The design school: strategy formation as a process of conception
Origins of the design school
The basic design school model
Premises of the design school
Critique of the design school
The design school: contexts and contributions
3 The planning school: strategy formation as a formal process
The basic strategic planning model
Sorting out the hierarchies
Premises of the planning school
Some more recent developments
Plannings unplanned troubles
The fallacies of strategic planning
The context and contribution of the planning school
4 The positioning school: strategy formation as an analytical process
Premises of the positioning school
The first wave: origins in the military maxims
The second wave: the search for...