Marketing for Rainmakers

52 Rules of Engagement to Attract and Retain Customers for Life

AvPhil Fragasso

Inbunden, Engelska, 2008

203 kr

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Beskrivning

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

Produktinformation

Utgivningsdatum:2008-08-08
Mått:146 x 224 x 25 mm
Vikt:426 g
Format:Inbunden
Språk:Engelska
Antal sidor:304
Förlag:John Wiley & Sons Inc
ISBN:9780470247532

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

Innehållsförteckning

Dedication. Acknowledgments.Introduction: Making Rain While the Sun Shines.Section One: The Brand-Focused Rainmaking Marketer.Roe #1: Begin at the End.Roe #2: Be a Hobgoblin.Roe #3: Get Yourself Some Culture.Roe #4: Be True to Your School.Roe #5: Say It Like You Mean It.Roe #6: Broaden Your Brandwidth.Roe #7: Bow to the Wow.Roe #8: Stay Up, Sell Out, Cash In.Section Two : The Strategic Rainmaking Marketer.Roe #9: See the Forest in Every Tree.Roe #10: Feed the Lion and Spare the Mouse.Roe #11: Smarten Up.Roe #12: Manifest Your Destiny.Roe #13: Kill the Cat.Roe #14: Fuhgeddabout Woulda Coulda Shoulda.Roe #15: Muddy the Waters.Roe #16: Start From Scratch.Section Three: The Tactical Rainmaking Marketer.Roe #17: Celebrate Smilestones.Roe #18: Ignore the Bliss.Roe #19: Stick It.Roe #20: Shorten Up to Sweeten Up.Roe #21: Face the Facts.Roe #22: Say No to Yes But.Roe #23: Sweat Like a Pig.Roe #24: Lose Your Head.Roe #25: Slow Down to Speed Up.Roe #26: Don't Just Because You Can.Roe #27: Show Them the Money.Section Four : The Customer-Focused Rainmaking Marketer.Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS.Roe #29: Reject IOUs.Roe #30: Act Big, Feel Small.Roe #31: Speak Greek Only in Greece.Roe #32: Listen to be Heard.Roe #33: Say NYET to Nyuk!Roe #34: Love'em OR Leave'em.Roe #35: Go the Extra 18 Inches.Roe #36: Tarnish the Golden Rule.Section Five: The Competitive Rainmaking Marketer.Roe #37: See the Whites of Their Eyes.Roe #38: Shop Till You Drop.Roe #39: Experience the Experience.Roe #40: Choose to Lose.Roe #41: Analyze This.Roe #42: Expect the Unexpected.Roe #43: Give Up.Section Six: The Hardwired Rainmaking Marketer.Roe #44: Tell a Story Worth a Thousand Pictures.Roe #45: French KISS.Roe #46: Light Your Lying Pants on Fire.Roe #47: Sell Soft, Market Hard.Roe #48: Reduce Your Attention Spam.Roe #49: Choose Them Over Us.Roe #50: Just Don't Do ID.Roe #51: Suck It Up.Roe #52: Burn This Book.Index.