JC de Swaan is a lecturer in the economics department at Princeton University, where he is affiliated with the Bendheim Center for Finance, and a partner at Cornwall Capital, a New York-based investment fund.  He also teaches at the University of Cambridge and is a member of the Council on Foreign Relations.

“In his unique and important book, JC de Swaan applies Aristotle's virtue ethics to modern finance. The result is a highly sophisticated account of how the finance industry contributes both good and ill to the economy and society. De Swaan knows the evidence, and presents it with care, objectivity, and moral purpose – to help make modern finance a force for good in the world. Kudos for a major contribution to the debate on reforming business for the common good.' Jeffrey D. Sachs, University Professor at Columbia University, New York and Director of the United Nations Sustainable Development Solutions Network

• Introduction; 1. Customer Mandate: Serving Customers' Interest Faithfully; 2. Social Wealth Creation: Contributing to Society Beyond the Customer Mandate; 3. Humanistic Leadership Within the Organization: Treating Colleagues with Dignity, Empowering Them, and Fostering a Responsible Culture; 4. Engaged Citizenship: Contributing Expertise, Time, and Wealth to the Common Good; Conclusion

JC de Swaan is a lecturer in the economics department at Princeton University, where he is affiliated with the Bendheim Center for Finance, and a partner at Cornwall Capital, a New York-based investment fund.  He also teaches at the University of Cambridge and is a member of the Council on Foreign Relations.

“In his unique and important book, JC de Swaan applies Aristotle's virtue ethics to modern finance. The result is a highly sophisticated account of how the finance industry contributes both good and ill to the economy and society. De Swaan knows the evidence, and presents it with care, objectivity, and moral purpose – to help make modern finance a force for good in the world. Kudos for a major contribution to the debate on reforming business for the common good.' Jeffrey D. Sachs, University Professor at Columbia University, New York and Director of the United Nations Sustainable Development Solutions Network

• Introduction; 1. Customer Mandate: Serving Customers' Interest Faithfully; 2. Social Wealth Creation: Contributing to Society Beyond the Customer Mandate; 3. Humanistic Leadership Within the Organization: Treating Colleagues with Dignity, Empowering Them, and Fostering a Responsible Culture; 4. Engaged Citizenship: Contributing Expertise, Time, and Wealth to the Common Good; Conclusion

JC de Swaan is a lecturer in the economics department at Princeton University, where he is affiliated with the Bendheim Center for Finance, and a partner at Cornwall Capital, a New York-based investment fund.  He also teaches at the University of Cambridge and is a member of the Council on Foreign Relations.

“In his unique and important book, JC de Swaan applies Aristotle's virtue ethics to modern finance. The result is a highly sophisticated account of how the finance industry contributes both good and ill to the economy and society. De Swaan knows the evidence, and presents it with care, objectivity, and moral purpose – to help make modern finance a force for good in the world. Kudos for a major contribution to the debate on reforming business for the common good.' Jeffrey D. Sachs, University Professor at Columbia University, New York and Director of the United Nations Sustainable Development Solutions Network

• Introduction; 1. Customer Mandate: Serving Customers' Interest Faithfully; 2. Social Wealth Creation: Contributing to Society Beyond the Customer Mandate; 3. Humanistic Leadership Within the Organization: Treating Colleagues with Dignity, Empowering Them, and Fostering a Responsible Culture; 4. Engaged Citizenship: Contributing Expertise, Time, and Wealth to the Common Good; Conclusion