Understanding Consumer Choice

AvG. Foxall

Inbunden, Engelska, 2005

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Beskrivning

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

Produktinformation

Utgivningsdatum:2005-03-11
Mått:140 x 216 x 24 mm
Vikt:460 g
Format:Inbunden
Språk:Engelska
Antal sidor:262
Upplaga:2005
Förlag:Palgrave USA
ISBN:9781403914927

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Innehållsförteckning

Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index