Environmental Management

Michael V. Russo is the Charles H. Lundquist Professor of Sustainable Management at the Lundquist College of Business at the University of Oregon. He also serves as Founding Director of the Sustainable Supply Chain Management Center at the Lundquist College. A registered professional civil engineer, he spent several years commercializing alternative energy while at Pacific Gas and Electric Company. He came to Oregon after receiving his PhD from the University of California at Berkeley in 1989.Mike’s academic research focuses on the interaction of national and international environmental, social, and political policies, and strategic management. His articles have appeared in leading scholarly journals, and his research on the bottom-line effects of corporate greening received the 1998 Moskowitz Prize in Social Investing. He has received funding from the National Science Foundation to study international voluntary environmental regulation under the ISO 14000 standards and from the Dreyfus Foundation to write business cases that incorporate green chemistry issues. One case written under the Dreyfus Foundation grant and included in this collection, “Seventh Generation: Balancing Customer Expectations with Supply Chain Realities,” won the 2007 oikos Sustainability Case Writing Competition. Mike is actively involved in profession service. Currently, he serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal, and Organization & Environment. In 2005, he completed his term as Chair of the Organizations and Natural Environment Interest Group of the Academy of Management. Mike lives in Eugene with his wife Wendy and their sons Andy and David. In his spare time, he enjoys outdoor activities, reading, the arts, and a good bottle of red wine. A native San Franciscan, he is increasingly sure that his tombstone will read, “Have the Giants Won the World Series Yet?”

• PrefacePART I The Big Picture1. Beyond Greening: Strategies for a Sustainable World - Stuart L. Hart Thinking Globally and Inclusively About Sustainable Business Practices2. The Business Case for Climate Protection - L. Hunter Lovins Why Businesses Should Proactively Address the Climate Change Challenge3. Scorched Earth: Will Environmental Risks in China Overwhelm Its Opportunities? - Elizabeth Economy and Kenneth LieberthalThe China Factor in the Environmental Equation4. The Triple Bottom Line: Sustainability’s Accountants - John ElkingtonThe Imperative for Companies to Perform Well on Multiple DimensionsPART II Institutional and International Perspectives5. The Tragedy of the Commons - Garrett Hardin The Classic Discussion of Population and Common Resources6. EPA and the Evolution of Federal Regulation - Paul R. Portney Regulation and Economic Models for Meeting Pollution Reduction Goals7. Discounting the Future: Economics and Ethics - Timothy J. BrennanA Critical Analysis of the Practice of Discounting in Economic Analysis8. Measuring Nations’ Environmental Sustainability - Marc A. LevyQuantifying and Ranking National Environmental Performance9. Bridging the Trade-Environment Debate - Daniel C. EstyCapturing the Benefits of Free Trade While Protecting the Environment10. Raising Global Standards: Hazardous Substances and E-Waste Management in the European Union - Henrik Selin and Stacy D. VanDeveerA European Approach to Toxics RegulationPART III Managing to be Environmentally Responsive11. Strategy Originates Within the Organization - Andrew W. HoffmanBehavioral and Cultural Dimensions in Environmental Strategy12. Objection-Handling Clinic on Inhibiters to the Next Wave - Bob WillardA Script for Overcoming Organizational Nay-Sayers13. The Next Industrial Revolution - Paul Hawken, Amory Lovins, and L. Hunter LovinsCapitalism that Recognizes and Appreciates Living Systems14. Environmental Product Differentiation: Implications for Corporate Strategy - Forest Reinhardt When Will a Green Product Strategy Pay Off?15. Transparency, Openness, and Accountability: A Imperative - David L. RaineyAppreciating the Need for Broad Access to More Information16. A Primer on the Global Reporting Initiative - Kellie Fox, Beth Littlehales, and Ryan KeenanThe Emerging Standard for Company Sustainability Report17. The Eco-Advantage - Inc. MagazineEntrepreneurship, Innovation, and Sustainability Opportunities18. Excerpts from the 2006 Understanding the LOHAS Market Report - The Natural Marketing InstituteAppreciating the Characteristics of Green Consumers19. Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products - Jacquelyn A. Ottman, Edwin R. Stafford, and Cathy L. HartmannHow Win in the Marketplace for Green Products20. How Corporations and Environmental Groups Collaborate - Dennis A. Rondinelli and Ted LondonHow Stakeholders Collaborations Can Improve Environmental Outcomes21. The Fortune at the Bottom of the Pyramid - C. K. Prahalad and Stuart L. HartThe Vast Potential in Serving the World’s PoorPART IV Technical Perspectives22 A Framework for Management - Brain Nattrass and Mary Altomare Unifying Scientific Principles with Sustainability23. An Introduction to Environmental Accounting as A Business Management Tool - Environmental Protection AgencyA Tool Kit for Incorporating the Environment into Accounting Practice24. Note on Life-Cycle Analysis - Susan SvobodaA Methodology for Identifying All Costs Across the Life of Products25. The LCA Impact and Interpretation Stages - Thomas E. Graedel and Braden R. AllenbyQuantifying Life Cycle Impacts and Comparing Alternatives26. A World of Abundance - William McDonough and Michael Braungart Viewing Environmental Stewardship as a Design Challenge27. Environmental Management Systems and Eco-Control - Stefan Schaltegger, Roger Burritt, and Holger Petersen Tools for Bringing Environmental Performance to Facility OperationsPART V Cases28. Pacific Lumber Company - Michael V. Russo 29. Oil in the Ecuadorean Rainforest - Christopher A. Cummings, Barbara L. Marcus, R. Edward Freeman, and Jason Lunday 30. Hindustan Lever (A): Leaping a Millennium - Aileen Ionescu-Somers, Wolfgang Amann, and Ulrich Steger 31. Cost Accounting and Hazardous Waste at Specialty Glass, Inc. - Christopher H. Stinson32. Southern Company: Acid Rain - Forest Reinhardt 33. Seventh Generation: Balancing Customer Expectations with Supply Chain Realities - Daniel R.Goldstein and Michael V. Russo34. Environment Product Differentiation by the Hayward Lumber Company - Magali Delmas and Erica Plambeck35. Coastwide Laboratories: Clean and Green - Derek O. Reiber and Michael V. Russo 36. Transforming the Global Fishing Industry: The Marine Stewardship Council at Full Sail? - Alexander Nick, Oliver Salzmann, and Ulrich Steger 37. Phoenix Organic: Valuing Sustainability while Desiring Growth - Eva Collins, Steve Bowden, and Kate Kearins 38. Deja Shoe (A) - Paul Hardy and Stuart L. Hart39. Supply Chain Strategy and Sustainability: The Migros Palm Oil Case - Jens Hamprecht and Daniel Corsten 40. Benziger Family Winery - Murray Silverman and Tom Lanphar 41. The WEEE Challenge - Panfeng Chen, Priya Narayan, and Luk N. Wassenhove 42. Cascades Environmental Strategy in 2006: At the Crossroads - Pierre Batellier and Emmanuel Raufflet 43. Procter & Gamble Inc: Disposable and Reusable Diapers—A Life-Cycle Analysis Management Institute for Environment and Business44. Alpha Motors, Ltd.: Integrating Life-Cycle Environmental Concerns Into Product Design - Sandra Rothenberg, Michael Lenox, Benjamin Jordan, and Frank Field III About the Editor