Recent Developments in the Economics of Advertising

Inbunden, Engelska, 2016

Del 311 i serien The International Library of Critical Writings in Economics series

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Beskrivning

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

Produktinformation

Utgivningsdatum:2016-01-29
Mått:169 x 244 x undefined mm
Format:Inbunden
Språk:Engelska
Serie:The International Library of Critical Writings in Economics series
Förlag:Edward Elgar Publishing Ltd
ISBN:9781783478873

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap
Internationell ekonomi inom Ekonomi och Ledarskap
Reklam inom Ekonomi och Ledarskap

Mer om författaren

Edited by Simon P. Anderson, Commonwealth Professor of Economics, Department of Economics, University of Virginia, US

Innehållsförteckning

Contents:IntroductionSimon P. AndersonPART IECONOMIC THEORIES OF ADVERTISING 1. C. Christou and N. Vettas (2008), ‘On Informative Advertising and Product Differentiation’, International Journal of Industrial Organization, 26 (1), January, 92–1122. Claude Fluet and Paolo G. Garella (2002), ‘Advertising and Prices as Signals of Quality in a Regime of Price Rivalry’, International Journal of Industrial Organization, 20 (7), September, 907–303. Edward L. Glaeser and Gergely Ujhelyi (2010), ‘Regulating Misinformation’, Journal of Public Economics, 94 (3–4), April, 247–574. Ivan Pastine and Tuvana Pastine (2002), ‘Consumption Externalities, Coordination, and Advertising’, International Economic Review, 43 (3), August, 919–435. Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005), ‘The Targeting of Advertising’, Marketing Science, 24 (3), Summer, 461–766. Greg Shaffer and Florian Zettelmeyer (2004), ‘Advertising in a Distribution Channel’, Marketing Science, 23 (4), Fall, 619–287. Kurt R. Brekke and Michael Kuhn (2006), ‘Direct to Consumer Advertising in Pharmaceutical Markets’, Journal of Health Economics, 25 (1), January, 102–30PART IIINFORMATION DISCLOSURE 8. Simon P. Anderson and Régis Renault (2006), ‘Advertising Content’, American Economic Review, 96 (1), March, 93–113 9. Justin P. Johnson and David P. Myatt (2006), ‘On the Simple Economics of Advertising, Marketing, and Product Design’, American Economic Review, 96 (3), June, 756–8410. Simon P. Anderson and Régis Renault (2013), ‘The Advertising Mix for a Search Good’, Management Science, 59 (1), January, 69–8311. Oliver Board (2009), ‘Competition and Disclosure’, Journal of Industrial Economics, LVII (1), March, 197–21312. Monic Sun (2011), ‘Disclosing Multiple Product Attributes’, Journal of Economics and Management Strategy, 20 (1), Spring, 195–22413. Archishman Chakraborty and Rick Harbaugh (2014), ‘Persuasive Puffery’, Marketing Science, 33 (3), May–June, 382–400PART IIICOMPARATIVE ADVERTISING 14. Simon P. Anderson and Régis Renault (2009), ‘Comparative Advertising: Disclosing Horizontal Match Information’, RAND Journal of Economics, 40 (3), Autumn, 558–8115. Francesca Barigozzi, Paolo G. Garella and Martin Peitz (2009), ‘With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality’, Journal of Economics and Management Strategy, 18 (4), Winter, 1071–94 16. Winand Emons and Claude Fluet (2012), ‘Non-comparative versus Comparative Advertising of Quality’, International Journal of Industrial Organization, 30 (4), July, 352–60PART IVINFORMATION OVERLOAD AND ADVERTISING CONGESTION 17. Timothy Van Zandt (2004), ‘Information Overload in a Network of Targeted Communication’, RAND Journal of Economics, 35 (3), Autumn, 542–6018. Simon P. Anderson and André de Palma (2012), ‘Competition for Attention in the Information (overload) Age’, RAND Journal of Economics, 43 (1), Spring, 1–2519. Simon P. Anderson and André de Palma (2013), ‘Shouting to Be Heard in Advertising’, Management Science, 59 (7), July, 1545–5620. Justin P. Johnson (2013), ‘Targeted Advertising and Advertising Avoidance’, RAND Journal of Economics, 44 (1), Spring, 128–44PART IVEMPIRICAL TESTING 21. Daniel A. Ackerberg (2001), ‘Empirically Distinguishing Informative and Prestige Effects of Advertising’, RAND Journal of Economics, 32 (2), Summer, 316–3322. Daniel A. Ackerberg (2003), ‘Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination’, International Economic Review, 44 (3), August, 1007–40 23. Michelle Sovinsky Goeree (2008), ‘Limited Information and Advertising in the U.S. Personal Computer Industry’, Econometrica, 76 (5), September, 1017–7424. Ignatius Horstmann and Glenn MacDonald (2003), ‘Is Advertising a Signal of Product Quality? Evidence from the Compact Disc Player Market, 1983–1992’, International Journal of Industrial Organization, 21 (3), March, 317–45 25. Bharat N. Anand and Ron Shachar (2011), ‘Advertising, the Matchmaker’, RAND Journal of Economics, 42 (2), Summer, 205–4526. Jean-Pierre Dubé, Gunter J. Hitsch, and Puneet Manchanda (2005), ‘An Empirical Model of Advertising Dynamics’, Quantitative Marketing and Economics, 3 (2), June, 107–44[38]27. Gregory Lewis (2011), ‘Asymmetric Information, Adverse Selection and Online Disclosure: The Case of eBay Motors’, American Economic Review, 101 (4), June, 1535–46]28. Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte (2013), ‘Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry’, International Journal of Industrial Organization, 31 (5), September, 355–67Index