For $9.95 a month, you could see a movie every single day. It was the deal of the century for consumers, and a suicide mission for the company. MoviePass became the fastest-growing subscription service in history, gaining millions of users in months. There was just one problem: They paid the theaters full price for every ticket. The more customers used the product, the faster the company died. "e;Burn Rate"e; is the wild story of Mitch Lowe and Ted Farnsworth, who tried to "e;blitzscale"e; their way to a monopoly by selling dollar bills for ten cents. It is a modern parable of Silicon Valley hubris, data-mining dreams, and the insanity of the "e;growth at all costs"e; mindset. Learn how they tried to stop users from going to the movies by changing passwords and blocking screenings, all while the ship went down in flames.
