Seminar paper from the year 2002 in the subject Business economics - Miscellaneous, grade: 2 (B), University of St. Gallen (Research Methods), language: English, abstract: As well in theory as both in the practicable reality the question arises repeatedly about the moreconvenient research method the so-called method conflict between quantitative and qualitativeresearch (Iberer 1). To go into this discussion and finally draw a conclusion I first define and compare both researchmethods and as a next step question its purposes. To get a better understanding for both research methods I limit my considerations to a cleardistinction and do not go into the question of combining the two. Quantitative research methods were originally developed in natural sciences to study naturalphenomena (Myers, Overview of qualitative research). It s aim is to capture relevant facts [ ] and explain them causally with empirical analyticalmethods (Iberer 1). Qualitative research methods [on the other hand] were developed in the social sciences toenable researchers to study social and cultural phenomena (Myers, Overview of qualitativeresearch). This method tries to clarify the basic issue of how subjects interpret and see theworld, why and how they act and in which form changes take place (Iberer 1). After this rough overview I cope with the issue in more detail by opposing one research methodto the other.
