A. D. Jankowicz - Böcker

Many business and management qualification courses require the student to research and write an extended project as part of the requirements for successful graduation. The purpose of this book is to provide the student with a set of guidelines, methods and techniques appropriate to in-company research work, with the intention of making the process as straightforward as possible. It deals with the stages of project work in the order in which students are likely to encounter them. It takes the reader from choosing a topic and identifying the standards expected, via reading-up and thinking through the ideas involved to gathering and analyzing the data and then writing the results up for submission. The aim is to do all this in a practical and problem-oriented way, paying attention to less obvious but equally important considerations such as the purpose, objectives and terms of reference of project work; the role relationship with and dependence on key individuals in the student's organization; and the special need for explicit and careful design of the empirical stages of project work.The distinct and specialized needs of undergraduates, DMS MBA and professionals are addressed separately, the material being highlighted by a coding system.

Practically all business and management qualification courses require the student to research and write an extended project as part of the requirements for successful graduation. This book aims to provide the student with a set of guidelines, methods and techniques appropriate to in-company research work, and in the process, help to make project work as straightforward as possible. The second edition deals with the obvious stages of project work in the order in which students are likely to encounter them: from inception, reading-up, gathering and analyzing data, to presenting and writing up new research. The distinct and more specialised needs of undergraduates, diploma, masters and professional readers are individually addressed, the relevant material being highlighted by a convenient coding system. Examples, citations and other sources of information are updated in the second edition and there is a new chapter on the presentation and writing up of business projects. The text is revised throughout, but the book retains the practical and problem-oriented approach of the first edition, with a proliferation of checklists, new examples and practical guidelines for the reader.This book should be of interest to students of business, management, economics and business-related professional qualifications.