Ali Avan – författare

Scientific societies are shaped by interdisciplinary approaches and perspectives. They use knowledge from different methods to establish causal relationships and to collect scientific findings in specific theories in order to achieve scientific laws. The editors of this book, convinced of the power of interdisciplinary approaches and broad perspectives, have brought together topics from the various fields of the social sciences. The book, which deals with topics such as organizational behavior, human resources management, innovative approaches, financial performance and marketing strategies through various research methods, offers readers up-to-date information on service management and practice.

The authors attempt to bring current issues in services management and different approaches in the field of social sciences together. This book deals with topics such as emotional interactions in the service environment, innovative approaches and applications, organizational behavior, financial performance, tourism management and marketing strategies in services management. It explores different perspectives in contemporary services management and paves the way for the understanding of actual tendencies.

As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices.