Amy O'Connor - Böcker

The Mine Next Door peels back the veneer of corporate public relations to expose the jagged edges that define the boundaries of corporate social responsibility (CSR) in Minnesota’s Iron Range. With five years of ethnographic and archival research, Amy O’Connor was able to interview over seventy people, including miners, retired miners, community members, elected officials, and representatives from Cleveland-Cliffs Inc. In addition to illuminating the everyday lives of Minnesota’s taconite miners and community members, she compares the corporate narratives of CSR with these lived experiences to reveal how CSR boundaries are co-constructed, contested, and consequential. In this rare ethnographic account of iron ore mining in the United States, O’Connor shows how turning points—whether macrolevel (e.g., capitalism, governmental policy, and regulation) or microlevel (e.g., miner experiences, local culture, company proclivities)—create CSR communicative practice boundaries that are influenced by culture, history, and geography. The permanence and precariousness of the mining industry offers a unique opportunity to show how corporations, workers, and communities both collaborate and clash. The Mine Next Door argues that to understand CSR communicative practices, we must move beyond the staid, homogeneous CSR reports and glossy public relations documents to reveal the messy and contradictory moments of decision wherein corporations and communities determine where a company has power and responsibility.

Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future.Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.