Amy Thurlow – författare
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3 produkter
3 produkter
Social Media, Organizational Identity and Public Relations
The Challenge of Authenticity
Häftad, Engelska, 2020
707 kr
Skickas inom 10-15 vardagar
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible.Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction.Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
Social Media, Organizational Identity and Public Relations
The Challenge of Authenticity
Inbunden, Engelska, 2018
2 342 kr
Skickas inom 10-15 vardagar
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible.Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction.Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
899 kr
Skickas inom 5-8 vardagar
Archival Research in Historical Organisation Studies: Theorising Silences offers an accessible account of theorising the archive, contesting the narrow definitions of the archive with a view beyond a mere repository of documents.Offering an accessible theorised discussion of business archives that surfaces populations that have been marginalised in the archive, Archival Research in Historical Organisation Studies gives voice to marginalised populations. Outlining the processes that have led to previous exclusions from business archives, Durepos and Thurlow seek to redress these absences and contribute to a better future.The Critical Management Studies series both contains and seeks a range of contributions aimed at far-reaching socio-political change, from those who self-identify as CMS scholars, critical scholars of management, or no particular identity project.